Swogo

Idea

Introduction

Retail leaders around the world use Swogo to increase their margins. Brands like El Corte Inglés, Decathlon, Sephora, Media Markt and British Telecom partner with Swogo for their automated cross-sell bundles

As the e-commerce market continues to grow the market is the market is becoming more competitive. One method for retailers to combat this is to sell high margin complementary products alongside the host product.

Using an approach that focuses on understanding a retailer’s product assortment - Swogo Product Graph combined with machine learning and AI algorithms, Swogo plans to surpass 3.5 billion bundles in 2019 having delivered an average of 10.5 million bundles around the world per day.The company was founded in 2012 and is based in London and Lisbon.

Swogo has been featured in The Financial Times, Entrepreneur and Business Insider

Preemption details

This is a pre-emption campaign for Swogo who have raised a further £445k of funds.

As an existing shareholder in Swogo you have the right to exercise your pre-emption rights in order to maintain your current percentage ownership in the business. If you would like to exercise your pre-emption rights, simply click the invest button above and follow the instructions.

As this is a pre-emption only campaign, available only to existing shareholders, limited information is being provided at this time.

Key Information

Please note that between Seedrs last round of investment and this new investment, Swogo has issued a new class of preferred share.

On liquidation and exit, these shareholders will first receive 10% of their initial investment amount for each year they have held the shares, up to a maximum of 50% of their initial investment amount.

The remaining proceeds will then be distributed amongst all shareholders pro rata.

Some investors in this round will be receiving this class of preference shares, but these are not EIS eligible and therefore Seedrs investors will be receiving ordinary shares.

One shareholder in Swogo has an anti-dilution clause stating that their shares do not dilute if the valuation of Swogo during an investment round is less than €4,000,000.