Close

Jump to:

  • Navigation
  • Content
  • Footer
Swogo hero image
Pre-emption

Swogo

Follow

The world's first automated bundling solution for e-commerce retailers, increasing AOV and margin.

View more details of this business.
106%
 - 
Funded 14 Oct 2019
£444,991 target
£475,721 from 9 investors
More
Less

Business overview

Location Enfield, United Kingdom
Social media
Website www.swogo.com
Sectors SaaS/PaaS Digital B2B
Company number 8213809
Incorporation date 13 Sep 2012
More
Less

Investment summary

Type Equity
Valuation (pre-money) £7.3M
Equity offered 6.16%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 9
  • Discussion
  • Documents

Fundraising history on Seedrs

  • Pitch closing date
    Funding round
    Raised
    Pre-money valuation
    Equity offered
    Equity
    Investors
  • 14 Oct 2019
    £475,721
    £7,250,002
    6.16%
    9
    View pitch
  • 6 Jun 2014
    £26,231
    £3,296,986
    0.79%
    18
    View pitch
  • 19 Jun 2013
    £70,011
    £1,930,295
    3.50%
    15
    View pitch
  • 25 Feb 2013
    £60,015
    £592,324
    9.20%
    52
    View pitch
  • 12 Aug 2012
    £17,500
    £332,500
    5.00%
    44
    View pitch
  • -
    £7,013
    £2,055,716
    0.34%
    18
    View pitch
View more details of this business.

Idea

Introduction

Retail leaders around the world use Swogo to increase their margins. Brands like El Corte Inglés, Decathlon, Sephora, Media Markt and British Telecom partner with Swogo for their automated cross-sell bundles

As the e-commerce market continues to grow the market is the market is becoming more competitive. One method for retailers to combat this is to sell high margin complementary products alongside the host product.

Using an approach that focuses on understanding a retailer’s product assortment - Swogo Product Graph combined with machine learning and AI algorithms, Swogo plans to surpass 3.5 billion bundles in 2019 having delivered an average of 10.5 million bundles around the world per day.The company was founded in 2012 and is based in London and Lisbon.

Swogo has been featured in The Financial Times, Entrepreneur and Business Insider

Preemption details

This is a pre-emption campaign for Swogo who have raised a further £445k of funds.

As an existing shareholder in Swogo you have the right to exercise your pre-emption rights in order to maintain your current percentage ownership in the business. If you would like to exercise your pre-emption rights, simply click the invest button above and follow the instructions.

As this is a pre-emption only campaign, available only to existing shareholders, limited information is being provided at this time.

Key Information

Please note that between Seedrs last round of investment and this new investment, Swogo has issued a new class of preferred share.

On liquidation and exit, these shareholders will first receive 10% of their initial investment amount for each year they have held the shares, up to a maximum of 50% of their initial investment amount.

The remaining proceeds will then be distributed amongst all shareholders pro rata.

Some investors in this round will be receiving this class of preference shares, but these are not EIS eligible and therefore Seedrs investors will be receiving ordinary shares.

One shareholder in Swogo has an anti-dilution clause stating that their shares do not dilute if the valuation of Swogo during an investment round is less than €4,000,000.

Open an account to get access to the team members of Swogo

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £7,250,002

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs