Close

Jump to:

  • Navigation
  • Content
  • Footer

Tanya's Just Real

Follow

Cooking from scratch in a bottle, no nasties, just real, fresh ingredients. Join our food revolution.

126%
 - 
Funded 26 Nov 2019
£150,002 target
£190,520 from 179 investors
More
Less

Business overview

Location Essex, United Kingdom
Social media
Website www.tanyasjustreal.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number -
Incorporation date -
More
Less

Investment summary

Type Equity
Valuation (pre-money) £2.9M
Equity offered 6.11%
Tax relief

EIS

  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 179
  • Discussion
  • Documents

Idea

Introduction

I'm Tanya, this is my story.

I had a successful corporate career, but this placed immense pressures on my family life. These struggles as a working mum combined with my childhood phantom, an eating disorder and triggered by my family breakdown with the end of family dinners, and even further fuelled by ultra-processed foods, gave birth to my idea.

I have created a new range of fresh, healthy, convenient food made of just real ingredients.

We all want to cook from scratch, but let's get real. We’re time-pressured and we lack inspiration.

So I put fresh herbs, fruit & vegetables into a bottle to make sensational sauces, dressings & dips.

A proposition like no other; our products - a real source of nature, can be used ALL WAYS:

• Cold to dip, spread, dress or drizzle
• Hot to coat & cook or pan fry to sizzle

Our products are cold pressed to retain the flavour and health benefits of fresh ingredients. They are gluten & dairy-free, no added salt or sugar, absolutely no artificials at all and as such they are all naturally Vegan.

Simply just real, raw goodness in a bottle.

Intended impact

I created my JUST REAL proposition to give home cooks and chefs a versatile fresh product and a simple way to make tasty, quick, healthy meals. We are offering a quick fix to cooking from scratch without compromise.

It was never about making another sauce…

It is about introducing a Just Real Solution.

Our proposition has been created to meet the changing consumer needs for convenient, less processed, fresh, natural foods, with JUST REAL ingredients.

Our research shows there is a definitive consumer need for our proposition that is currently lacking in retail and food service.

We are what we eat. How, when, why, where and who we eat with so let's make it great & easy for people.

Good for your body, mind, family and the planet.

We are a disruptor brand and a real story. On a mission to do good by leading the movement away from ultra-processed food to just real food whilst promoting physical, gut & mental health.

Just real people, leading just real lives, need our just real food!

Substantial accomplishments to date

Monetisation strategy

Our purpose has always been to make a positive difference in society. To achieve this we have targeted & engaged with 3 key revenue streams

• UK Retail & Wholesale

• UK Food Service

• EU Food Service and Retail

We will be rebranding to Tanya’s Just Real and we have a clear strategy:

The following milestones are our goals for the future:

Spring 2020 - We want to relaunch in retail; 6 tried & tested products - 3 sauces & 3 dressings

Spring 2020 - Launch multipack of sauces in wholesale

Spring 2020 - Launch brand into food service & as an ingredient for manufacturers

Summer 2020 - Extend the brand in retail; UK & Europe. Launch bespoke recipes in food service UK & Europe

Autumn 2020 - Launch dips in retail, i.e. child friendly pack lunch dip pots

Winter 2021 - New product innovation - keeping this bit secret! :)

Spring 2022 - Potential launch own label with retailers

2023-2025 Continue the Just Real Revolution, Globally

Our commercial strategy will support a personal and heart felt campaign dedicated to building awareness & improving mental health.

Use of proceeds

My purpose has fuelled my drive to fully realise the potential of my proposition ready to revolutionise meal preparation in domestic & commercial kitchens.

In 2018, as the sole employee and with no marketing budget, I landed 4 listings in retail. This was a great achievement, but not sustainable and could not fully deliver the true opportunity of the proposition.

I pressed PAUSE.

I focused on building an experienced team and delivering committed partnerships to take the business to the next level.

The proceeds of this raise will contribute to:

• Employ a small, highly capable and experienced team.

• Working capital to support the relaunch of the brand in retail and food service, new packaging, website.

• Implement our robust PR, Marketing, and Retail Activation Plan focussed on brand building, awareness, sampling and education.

• New Product Development and innovation - new ranges, packaging formats.

• Launch and support mental health CSR campaign.

Key Information

Related Party Transactions

The company is currently negotiating legal agreements with two Dutch companies for the provision of certain services including:
(1) From one company: the provision of high-pressure processing services, technical support, logistics and delivery of products, new product development and support for European expansion; and
(2) From a second company: the manufacture of products and support for European expansion.

As part of this arrangement, both Dutch companies will become shareholders of the company, and the CEO of PP will be appointed an executive director of the company, by the end of this investment round.

Loans

The company has the following outstanding loans:

£39,500 loan from an existing shareholder that accrues no interest. The loan is to be repaid once the company is profitable.

The funds raised from this investment round will not be used to repay these loans.

Open an account to get access to the team members of Tanya's Just Real

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Facebook Twitter LinkedIn Google Plus

For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo

Company

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

Get Started

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

Learn

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

Legal Info

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Get Social

Facebook Twitter LinkedIn Google Plus
For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo
This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £2,907,520

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

Find out more

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.