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TapTop

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Led by ex-Morgan Stanley, Credit Suisse & PayPal. Aiming to build an American Express with cryptocurrency

0%
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Funded 30 Dec 2022
£80,003 target
£95,176 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website taptop.co.uk/
Sectors Finance & Payments Digital B2C
Company number 13081681
Incorporation date 15 Dec 2020
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Investment summary

Type Equity
Valuation (pre-money) £2.8M
Equity offered 2.74%
Share price £0.27
Tax relief

SEIS

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Business highlights

  • Led by ex-Morgan Stanley, Credit Suisse and PayPal
  • Awarded 'Unique & Scalable Business' status by UK Gov
  • Waiting list grew 400% to 1300+ in just one month
  • Global card spend is estimated to exceed $67 trillion by 2025
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.26 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 0
  • Discussion
  • Documents

Idea

Introduction

Rising interest rates. Inflation. Cost of living crisis. Climate Change.

A lot has changed in the past few years and it's never been more important for people to have access to a payment product that they can rely on.

TapTop is on a mission to unlock the power of credit, making it easy, honest and eco-friendly on behalf of what matters to us most: people & planet.

The alpha app was launched in early 2022, and we are aiming to launch it to the public with the funds from this round!

Our card is recycled and will give you the power to make a positive impact. Each time you use your card we plan to give cashback, which you will be able to withdraw or donate to a charity of your choice.

Revolutionising the way we pay – TapTop is an app designed to connect your bank accounts, calculate what you can afford to buy and give you the flexibility you need to pay anywhere over time with traditional or cryptocurrency – zero fee, zero interest and zero stress.

Just TapTop anywhere with simplicity, flexibility and fun you know and love — only more.

Substantial accomplishments to date

• Led by a team with previous experience at Morgan Stanley, Credit Suisse & PayPal.

• Developed at the University of West London

• Launched our alpha app in early 2022

• Waiting list grew by 400% to more than 1,300+ during the month of July 2022

• Identified & in discussion with an FCA authorised backend partner to obtain necessary regulatory permissions, which in turn will also unlock the following capabilities for TapTop:

1. access to 37 million retailers around the world, wherever Mastercard is accepted

2. integrate a technology that will work with the help of Robotic Process Automation (RPA), based on artificial intelligence and behavioural science. This will assess users’ affordability on a daily basis and give access to appropriate levels of flexibility on everyday payments.

• Designed an algorithm to spread payments over 3 months using crypto

• Placed environmental sustainability at the heart of TapTop's design, with the aim of making it easier for everyone to make a positive impact every day.

Slowing down in 2023? Not a chance.

Long-term goals include international expansion, diversifying our offering into loans, investments and building exceptional features. Initially, these services will be provided by the FCA-regulated partner. However, in time TapTop plan to apply for their own consumer credit license.

Now we’re ready to take the next step. Your investment will be used to launch TapTop card to the public and increase growth, with the aim of reaching 25000+ users milestone by the end of year one.

Monetisation strategy

TapTop is designed to create revenue via the following in-app services:

• Crypto transaction fees

• Card rebate (interchange and international withdrawal)

• Fiat transaction fees

• FX market competitive fees

• Monthly subscriptions for premium services

• Late payment fees

Use of proceeds

The funds raised in this round will be used predominantly in three key areas:

1. PRODUCT - We are in the process of seeking authorisation as an Appointed Representative of a backend partner to provide us with the required FCA permissions needed to launch.

We're also in negotiations regarding the card processing services that will allow for the Mastercard integration - this contract will be signed ahead of completion.

2. TALENT - Continuing to strengthen our highly skilled team across compliance, payments and tech functions for our next phase of growth.

3. USER ACQUISITION - The majority of funds invested above will be allocated to our initial target of user acquisition to accelerate the company's growth. We plan to focus on core channels such as referrals, content marketing and pursue new, lucrative channels to optimise growth.

* TapTop is not yet regulated but in close discussion to get regulated by becoming an appointed representative of FCA-authorised partner to carry out these activities.

Join us on our mission for rapid innovation and growth to shape the future of finance!

Key Information

Tax Relief

Please note that the company has £150,000 left of their SEIS allocation, so investments up to £150,000 in this round are expected to be eligible for SEIS tax relief on a first-come, first-serve basis. The investments made after £150,000 has been reached are expected to be EIS eligible. Tax treatment depends on individual circumstances and is subject to change in the future.

Material Debt

The Company has an outstanding Directors loan of £60,000 with no interest rate or set repayment date. The company expects that this will not be repaid until revenues exceed £1,000,000.

The funds raised from this investment round will not be used to repay this loan.

Regulatory Approval

The Company does not yet have the regulatory approval to launch the app. The Company is in the process of seeking authorisation via a Regulatory Principal to provide them with the required FCA authorisation. Upon signing of this contract, the Company expects to be authorised to deliver the services outlined in the Campaign.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,842,105

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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