teamstr social fantasy sports
The next-generation fantasy football platform that combines a social network with a thrilling game.
- Munich, Germany
Categories: Games Digital B2C
Founder & CEO
FE software developer
Marketing & Social Media
BE software engineer
Investor, founder German Accelerator
Investor, ex-director bwin party
Coach during Sky Play Accelerator, CEO Sky Germany
Advisor, ex-director Pokerstars.com
Advisor, Managing Director at ProSiebenSat.1 Sports
Advisor, Founder OnPage.org GmbH
teamstr is the next-generation fantasy football platform. We are taking a social network into the world of daily fantasy sports. Our app is not only a cutting-edge free daily fantasy football app but also a platform to connect and engage with like-minded football fans.
At teamstr, you don’t just play for yourself. You create friends lists, build your public profile, share your stories, follow your friends and engage with them.
After two years on the fantasy sports markets, >120.000 users, great activity levels and true lessons learned, we’re now ready to scale and monetize.
Our app has taken something that has been traditionally outdated, tedious and self-oriented and made it thrilling, engaging and truly social. Our brand, with its unique tone of voice and visual appearance, targets primarily young people.
Taking this even further, we intend to integrate sports brands into our feeds, support users to become influencers, and give football stars (and clubs) a place to reach their fans.
Please note that the share price for this round is €94.80. Due to this high share price, we have decided to allow investors to hold fractional shares. This means that we have reduced the investment multiple to €9.48 (representing 0.1 of a share), with the minimum investment being €18.96. As these shares will be held via the Seedrs Nominee, fractional entitlements are possible. In the event that shares were to be transferred out of the nominee structure, Teamstr would take the steps required to subdivide its shares so that fractional entitlements result in whole shares.
Initially, teamstr was founded to build a daily fantasy sports for cash platform to bring FanDuel’s and DraftKings’ success story to Europe.
When teamstr was created in summer 2016, we launched it as a free-to-play product. The success was huge: >100.000 registrations in the first season at <€0.50 CAC, up to 20.000 monthly active users, and countless requests to drive forth social engagement features.
We then introduced cash-gaming in September 2017 and quickly realized that, in our opinion, Europe is not yet ready for cash gaming.
That’s why we listened closely to what our users demanded, consulted the best football experts together with our investor Idan (who owns 32% of Atlético Madrid) and created teamstr 2.0: the result is answering football fans’ desire for community, thrilling interaction, and to be recognized for your skill.
By offering a smart, intuitive way to combine daily fantasy football with an Instagram-like social network, teamstr will revolutionise the way football fans engage with football.
Substantial accomplishments to date
* 120,000+ registered users to date.
* 20,000+ monthly peak of active users during season 16/17.
* 7-10,000+ weekly peek of active users during season 16/17.
* 2,000+ private contests created.
* Idan Ofer: Israeli business billionaire, Atlético Madrid owner (32%), principal owner of Quantum Pacific.
* Andy Goldstein: founder & director LMU Entrepreneurship Center, German Accelerator, Deloitte Digital.
* Wichard v. Alvensleben: ex-marketing director at bwin party.
* Jan. '17: Sky Germany Accelerator (0% equity, €55k cash & developer services, partnering with Sky Germany departments, mentoring).
* Apr. '16: LMU Entrepreneurship Center (mentoring, office, network, 0% equity).
Advisors and mentors:
* Carsten Schmidt, CEO Sky Germany, coached us during Sky Play Accelerator.
* Meni Michaeli, ex-Director Pokerstars.com.
* Merlin Jacob, Co-Founder OnPage (now Ryte.com), ex-Gaming Entrepreneur.
* Stefan Zant, Managing Director at ProSiebenSat.1 Sports.
* Feb. '18: Winner Breakthrough Award 2018 category Apps & Mobile Services.
* Sep.' 17: Winner Bits & Bretzels Pitching Awards category Lifestyle & Entertainment.
* Feb. '17: Winner Breakthrough Award 2017 category Apps & Mobile Services.
* Oct. '16: Winner Cash Walk Awards.
We combine two proven monetization strategies: Candy Crush’s convenience and booster products and Instagram’s feed advertisement.
teamstr is a free-to-play social network and football manager app. Users win coins for good performance which they can use to purchase convenience products (such as more statistics, quick draft options, or more drafting budget).
However, users can also directly purchase coins to activate convenience features (and jump the global ranking). Users want to perform well and get manager-badges, team-awards, and other personalised achievements for their public wall. In-app purchase prices range from 0.99€-2.99€ and last for one week.
Feed monetization: later, we intend to allow (sports) brands, clubs, and football stars to build their own profile and followers. Whenever those brands post, their followers will see this in their feed. We intend to sell high-quality ads on the feed. Imagine this much like Instagram.
Use of proceeds
Recently, teamstr finalized €345k investment from existing Angels and Idan Ofer (who owns 32% stake in Atlético Madrid). We are now carrying out a crowdfunding round on the back of this institutional round. Firstly, to allow our most loyal users and (YouTube-) influencers who helped us get where we are now to benefit from the growth of teamstr. Secondly, for everyone who believes in what we’re doing and the social opportunity in football gaming.
The proceeds will be used to:
1) The majority to drive traction onto our recently launched teamstr 2.0 platform
2) A smaller part to continue to develop our platform and integrate community battle features, "Instagram"-like stories, brand profiles etc.
As we’ve been developing teamstr 2.0 now for the past 5 months, future development costs are minor and most of the proceeds will go into scaling and monetisation.
Our target market is:
*Mostly young generation (14-30 years old).
*Social media user (Instagram, Snapchat, Facebook).
We believe that the product we have developed perfectly fits the next generation of mobile football fans. Being part of an online social community has become paramount to the majority of mobile users. teamstr offers the thrill of daily fantasy sports and aims to create a new ecosystem for football fans, football clubs/ athletes and (sports) brands.
Our target audience mirrors what we believe the sports industry desires: young generation, willing to spend money on sports and mobile games, and a desire to consume media and be entertained.
Characteristics of target market
The global mobile gaming market was worth an estimated >$46Bn in 2017 with an estimated 12% CAGR 2017-2020. Soccer is the world’s most popular sports with >3.5Bn fans. The potential target market is substantial.
In Europe, our first core market, roughly 25% of the population is in the 'millennial' age. This is our core target market and mobile gaming, sports and social apps play a major role in those users’ everyday life.
If the right conditions are met, the potential user base can be huge. Especially, as teamstr is a true social network fantasy sports platform. Think of mobile gaming, a platform adapted to the millennial's unique desires and spending power combined with a brand that speaks their language.
But we are also closely observing evolving opportunities. For instance, the Supreme Court recently paved the way towards legalizing online sports-betting in the US.
We believe that the foundation of our growth will be our brand and offering we create for our fans. We’re absolutely convinced that by building a unique and attractive social platform and thrilling game, users will drive word-of-mouth and bring their friends.
That said, we are experts in influencer marketing.
In our first season, ca. 80% of our marketing acquired users came from FIFA-gaming YouTube-placements. Back then, their target audience fit greatly to our product. Now, we believe that it fits even more with our social gaming aspect. CAC rates were <0.50€ across all campaigns in season 2016/17.
We intend to take influencers marketing to the next level by introducing “community battle”.
YouTubers will be able to battle on teamstr and invite their audience to join the battle. In the battle, followers decide which YT-team they join. YouTubers love this concept as it drives engagement on our platform as well as their channels.
Some KPIs from season 2016/17:
Registrations via YouTuber: 65k.
Conversion YT-video-view/ download: ca. 2%.
Looking at our current app, teamstr doesn’t have direct competition. We are not only a daily fantasy football platform but also a social network that awards your football manager skills.
That said, there are multiple fantasy football platforms in the markets. We would describe most of them as seasonal (e.g. Barclay’s Fantasy Football, Kickbase), outdated and complex (e.g., Comunio), or betting-driven (e.g. Sky Sports Fantasy Football, Dribble, FanDuel, Draftkings).
End of 2018, we intend to release an offline gaming version of our app to enable users to play teamstr while there are no actual matches happening in the leagues. This way, we hope that we will become relevant even during season breaks.
By 2019, we will explore the possibility of putting athletes on the blockchain (much like Panini cards) and enable users to purchase and play with them on teamstr.
Ultimately, teamstr’s vision is to become the social fantasy sports network for fans across the world. For every sports fan, there will be a teamstr-game to play and gain social recognition for your skill.
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