With £8m revenue to date, we create technology for experiences and products that brings fantasy to life
- 2019 turnover exceeding £5.3m with 106% growth v 2018*
- Brand, concept & tech protected by global patents & trademarks
- Opened central London flagship in 2020 to mirror flagship in NYC
- Demonstrable appetite and proof of concept in 4 countries
The Cauldron is a technology-led entertainment studio that creates both at-home and in-person fantastical experiences that inspire, excite, and delight.
At the core of what we do is our patented magic wand technology, an invention that is unlocking new possibilities for the connected home, interactive retail store, and gamified hospitality venue.
Our mission is to bring fantasy to life with science, technology, and design, and to create an inclusive community of people who believe that magic is possible — it's just a matter of perspective. Upon entering our venues around the world, guests are given a magic wand, which acts as the control device for their visit— pouring pints, activating lights and locks, exploring science experiments, and stirring cocktails.
The Cauldron’s beachhead product, with venues in London, New York, Dublin, and Edinburgh, is a wizard-themed immersive cocktail-making class that combines our working magic wands with molecular mixology. The concept has evolved into a full-service restaurant, pub, and experience space that is ushering in the evolution of hospitality— interactive food & drink.
While Covid forced our venues to temporarily close, we used the time and considerable talent of our R&D arm to develop our technology stack into consumer retail products to create at-home magical experiences for adults and kids alike though wand-activated bedside lights, magical activity kits to foster creativity, monthly subscriptions boxes, and adult alcoholic potion kits.
In October of 2020 we opened the “Wands & Wizard Exploratorium,” a new five-floor venue on Greek Street in the very heart of London’s Soho. It is a family-focused retail and educational venue split into three parts: ground floor retail store and sweet shop to sell our products in real life, magic wand activated science exhibition space spread across 3 floors to demonstrate how magic can be made real with today’s technology, and the Wandmaker’s Workshop.
The top floor of the Wizard Exploratorium is opening as the “Magic Wand Experience,” an interactive retail experience where guests design and build their own working magic wand.
We generate revenue through:
1) online ticket sales for our immersive experiences,
2) food, drink, and merchandise sales inside of our venues, and
3) retail product sales for our online shop and inside Wands & Wizard Exploratorium.
Our main source of revenue is the pre-booked tickets for our immersive potions experience. Guests buy tickets directly from our website or from our growing network of ticket resellers.
Our full-service venues, which are a bar and restaurant as well as an immersive experience space, see a near 50/50 split of venue revenue from each offering. This means that when customers come into an immersive experience, they will often stay for food and drink and vice versa.
We have recently launched our online retail shop that sells a range of at-home potion-making kits for adults and Ed Tech DIY products for students, which teach programming and STEM with working magic wands. With this also comes a monthly subscription service. This allows us to reach current and new customers globally and increase lifetime value. Additionally, the opening of an in-person venue to feature and sell our retail products through the Wands & Wizard Exploratorium will be a strong addition to our company’s portfolio and offering.