The Cheeky Panda
The Cheeky Panda is a B Corp which offers a range of sustainable bamboo tissue and hygiene products.
- Climate Positive/Sustainability Focused Consumer Goods Brand
- 150% Compound Annual Growth Rate (CAGR)
- £1m* a month average revenues Mar-Sep 22
- Global presence in D2C/Ecommerce and B2B
The Cheeky Panda believes that the future of hygiene is Bamboo not deforestation products wrapped in plastic. Consumers agree and we have achieved great organic growth across Europe, USA, China and the Middle East with some of the worlds top retailers including Waitrose, Boots, MonoPrix and Carrefour.
We believe we currently represent 1% of the UK branded tissue market when comparing our recent revenues against those of the two largest players.
The latest data from YouGov Global reveals that over two in five consumers (44%) say they try to buy only from socially and environmentally responsible companies. The Cheeky Panda has over 10,000 5 star reviews across multiple ecommerce platforms and is pushing against an open door with these trends.
The overall hygiene market is valued at over $200bn a year. We have a senior management team that have C suite experience in growing FMCG businesses from £10m to over £50m in big brands such as Pret, Body Shop, Bulldog and Vita Coco. We are engineered for high growth we have straight through IT systems and processes which means we can onboard large clients in quickly.
Substantial accomplishments to date
· April 2016 - The company completed a rewards-based crowdfund.
· August 2016 - Toilet tissues launch in market in the natural organic channel and on Amazon.
· August 2017 - Sales grew to circa £20k monthly*, Seedrs round for £500k at 10% equity.
· December 2017 - Team grew to 5 people and products sold in 5 countries.
· March 2018 - Nominated Amazons choice in the UK for toilet tissue.
· May 2018 - Sales Grew to £50k* a month listed with Ocado, Wholefoods, Planet Organic and As Nature Intended,
· May 2018 took 5% media for Equity deal with Northern and Shell at a £20m post-money valuation.
· February 2019 - Listings with Boots and WHSmith.
· April 2019 - Sales Grew to £250k* a month.
· May 2019 - Second Seedrs round raises nearly £1.6m closing after just a few days in the public round.
· December 2019 - Baby wipes ranked highest selling new product launch of 2019 by the Grocer and Nielsen Data.
· January 2020 - Baby Wipes win product of the year 2020.
· Feb 2020 - Featured on This Morning on ITV.
· June 2020 UK turnover for the year hit £5.2m* a 200% increase on previous year
· December 2020 – Featured in Sunday Times Fast Track – Ones to Watch
· March 2021 - Listings with Good Eggs and Rite USA
· April 2021 - won Ocados rising stars best plant based product
· May 2021 - launched with Waitrose in over 200 stores
· June 2022 - Partnership with DreamWorks and KungFu Panda
· Sep 2022 - Average monthly revenues of £1m a month from March to Sept 2022*.
*Revenue figures from management accounts
The company buys and sells bamboo tissue products.
The Cheeky Panda is profitable per unit, and we are targeting a net profit margin of 20% going forwards.
The company seeks to grow revenue to over £50m sales in the next 3 years
Use of proceeds
Marketing and brand awareness to grow D2C and major retailers launches
Working capital in the balance sheet to support trade and invoice finance
Trade Finance Facilities:
Please note that the company has the following facilities with HSBC:
- Trade Finance: 4 month trade loan to finance supply chain, Facility Limit – £2m, Interest Rate: Base Rate + 2.5%. Current utilisation is £127,133 (GBP Equivalent).
- Invoice Finance Facility: Invoice Discounting facility for 60 day payment terms, facility limit – £3m, Discounting Charge: Base rate + 2.61%. Current utilisation is £1,050,327.
Investors in this round are investing into and will become shareholders of The Cheeky Panda Ltd.
The company has the following wholly owned subsidiaries:
1. The Cheeky Panda SARL (France)
2. The Cheeky Panda LLC (US)
3. The Cheeky Panda Co., Ltd (China)
4. The Cheeky Panda (Ireland) Limited
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