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The Cheeky Panda

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The Cheeky Panda is a B Corp which offers a range of sustainable bamboo tissue and hygiene products.

123%
 - 
Funded 21 Nov 2022
£750,000 target
£927,850 from 1,105 investors
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Business overview

Location City of London, England, United Kingdom, United Kingdom
Social media
Website www.cheekypanda.com
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09936357
Incorporation date 5 Jan 2016
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Investment summary

Type Equity
Valuation (pre-money) £85.5M
Equity offered 1.07%
Tax relief

EIS

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Business highlights

  • Climate Positive/Sustainability Focused Consumer Goods Brand
  • 150% Compound Annual Growth Rate (CAGR)
  • £1m* a month average revenues Mar-Sep 22
  • Global presence in D2C/Ecommerce and B2B
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Key features

  • Secondary Market
  • Seedrs nominee min. £50.00 +

Idea

Introduction

The Cheeky Panda believes that the future of hygiene is Bamboo not deforestation products wrapped in plastic. Consumers agree and we have achieved great organic growth across Europe, USA, China and the Middle East with some of the worlds top retailers including Waitrose, Boots, MonoPrix and Carrefour.

We believe we currently represent 1% of the UK branded tissue market when comparing our recent revenues against those of the two largest players.

The latest data from YouGov Global reveals that over two in five consumers (44%) say they try to buy only from socially and environmentally responsible companies. The Cheeky Panda has over 10,000 5 star reviews across multiple ecommerce platforms and is pushing against an open door with these trends.

The overall hygiene market is valued at over $200bn a year. We have a senior management team that have C suite experience in growing FMCG businesses from £10m to over £50m in big brands such as Pret, Body Shop, Bulldog and Vita Coco. We are engineered for high growth we have straight through IT systems and processes which means we can onboard large clients in quickly.

Substantial accomplishments to date

· April 2016 - The company completed a rewards-based crowdfund.

· August 2016 - Toilet tissues launch in market in the natural organic channel and on Amazon.

· August 2017 - Sales grew to circa £20k monthly*, Seedrs round for £500k at 10% equity.

· December 2017 - Team grew to 5 people and products sold in 5 countries.

· March 2018 - Nominated Amazons choice in the UK for toilet tissue.

· May 2018 - Sales Grew to £50k* a month listed with Ocado, Wholefoods, Planet Organic and As Nature Intended,

· May 2018 took 5% media for Equity deal with Northern and Shell at a £20m post-money valuation.

· February 2019 - Listings with Boots and WHSmith.

· April 2019 - Sales Grew to £250k* a month.

· May 2019 - Second Seedrs round raises nearly £1.6m closing after just a few days in the public round.

· December 2019 - Baby wipes ranked highest selling new product launch of 2019 by the Grocer and Nielsen Data.

· January 2020 - Baby Wipes win product of the year 2020.

· Feb 2020 - Featured on This Morning on ITV.

· June 2020 UK turnover for the year hit £5.2m* a 200% increase on previous year

· December 2020 – Featured in Sunday Times Fast Track – Ones to Watch

· March 2021 - Listings with Good Eggs and Rite USA

· April 2021 - won Ocados rising stars best plant based product

· May 2021 - launched with Waitrose in over 200 stores

· June 2022 - Partnership with DreamWorks and KungFu Panda

· Sep 2022 - Average monthly revenues of £1m a month from March to Sept 2022*.

*Revenue figures from management accounts

Monetisation strategy

The company buys and sells bamboo tissue products.

The Cheeky Panda is profitable per unit, and we are targeting a net profit margin of 20% going forwards.

The company seeks to grow revenue to over £50m sales in the next 3 years

Use of proceeds

Marketing and brand awareness to grow D2C and major retailers launches

Working capital in the balance sheet to support trade and invoice finance

Key Information

Finance Facilities

Trade Finance Facilities:
Please note that the company has the following facilities with HSBC:

- Trade Finance: 4 month trade loan to finance supply chain, Facility Limit – £2m, Interest Rate: Base Rate + 2.5%. Current utilisation is £127,133 (GBP Equivalent).

- Invoice Finance Facility: Invoice Discounting facility for 60 day payment terms, facility limit – £3m, Discounting Charge: Base rate + 2.61%. Current utilisation is £1,050,327.

Group Structure

Group Structure:
Investors in this round are investing into and will become shareholders of The Cheeky Panda Ltd.

The company has the following wholly owned subsidiaries:

1. The Cheeky Panda SARL (France)
2. The Cheeky Panda LLC (US)
3. The Cheeky Panda Co., Ltd (China)
4. The Cheeky Panda (Ireland) Limited

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £85,543,200

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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