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The Climate App hero image

The Climate App

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Making climate action easy, fun & social; creating a movement to protect our planet from climate collapse

114%
 - 
Funded 28 Apr 2022
£100,001 target
£115,777 from 264 investors
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Business overview

Location Tadworth, United Kingdom
Social media
Website www.theclimateapp.earth
Sectors Energy Digital Mixed B2B/B2C
Company number 13733089
Incorporation date 9 Nov 2021
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Investment summary

Type Equity
Valuation (pre-money) £2M
Equity offered 5.42%
Tax relief

SEIS

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Business highlights

  • Android + iOS beta apps fully functional and ready to launch
  • 30 core volunteer team members from NASA, Facebook, IBM, Whatsapp, NHS and others.
  • Successful previous crowdfunder raising £23k from 430 backers
  • Online community of thousands, including our ambassadors Max Litchfield & Fiona Oakes
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.20 +

Idea

Introduction

The Climate App is an environmental-social app, making climate action easy, fun & social - leveraging positive peer pressure to create a movement of action to protect our planet from climate collapse.

Governments have failed us, 1m species are threatened with extinction, life support systems are breaking down, and we only have 8 years left to stop using fossil fuels.

Many people feel powerless, unmotivated and isolated while cutting carbon can be difficult, boring and thankless.

People are ready for change - the green economy is predicted to grow from $8.3bn in 2019 to $57.8bn by 2030.

The Climate App brings together the best bits from Duolingo, Strava and Instagram; the go-to place for climate action.

Users complete gamified challenges, earn awards and achievements, see how their carbon footprint changes over time, challenge others, and inspire their network.

Utilising positive peer pressure, every action creates a ripple effect to create a mass movement of action!

Substantial accomplishments to date

1. Our team of volunteers: Experience comes from NASA, Sky, Whatsapp, Facebook, IBM, NHS, rapid-scale start-ups, climate scientists and include many PhDs and degrees from psychology to science.
2. Android alpha app developed + tested.
3. Android + iOS beta app designs produced.
4. Successful Indiegogo crowdfunder raising £23k from 430 backers:
https://igg.me/at/theclimateapp
5. Press mentions:
https://www.euronews.com/green/2020/08/17/the-c...
https://www.sussex.ac.uk/alumni/people/spotligh...

6. Android beta app developed and rigorously tested continuously over the last two years with detailed, 1-on-1 and group user feedback.
7. Growth of movement to thousands of community members across mailing lists and social media.
8. Several networks and partnerships grown including the ESGmark certification, Greentech Alliance, and famous ambassadors such as Guinness World Record holder Fiona Oakes.

9. First B2B client confirmed (paying £1k/month).

Monetisation strategy

There are possibilities for multiple B2B and B2C revenue streams. Initially the app will focus on B2B, though as with most social apps, B2C will become the most significant stream once user numbers become substantial.

B2B
• Affiliate/referral links on products+services mentioned in challenges.
• Relevant advertising + sponsorship.
• Organisational subscribers (eg Monetalis competition).

B2C
• We estimate that 3-4% of our users will pay a premium upgrade (£10-60/year) for additional features. This is based on the financial models used by Duolingo, Strava and Couchsurfing.

Use of proceeds

The majority of the amount raised will be used to ensure that there are enough full-time employees to enable the launch and growth of the apps over the first 6 months.
In detail:
• 3 Full Time Equivalent employees for year 1: CEO, lead developer, lead community builder as well as several part time equivalent employees, 89%
• Travel, 0.5%
• Marketing, 3%
• Office Lease, 2%
• Server costs for 20,000 active monthly users, 2%
• Tech subscriptions, 1%
• Legal/accounting cost, 2%
• Other, 0.5%

Overfunding would let us continue our efforts for the year, while ramping up our tech architecture, and content creation teams to start our International plans sooner, rolling out to the US, Australia and other English-speaking countries.

Key Information

Currently the team consists of a global community of highly experienced volunteers. After the successful closing of this campaign, there is a plan to pay a salary to the CEO, a full-time lead developer and full-time lead community builder, and several others part-time.

Open an account to get access to the team members of The Climate App

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,000,050

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

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Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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