Close

Jump to:

  • Navigation
  • Content
  • Footer
The Jackal hero image

The Jackal

Follow

The Jackal aims to inform and inspire affluent, urban men and helps luxury brands engage with them.

121%
 - 
Funded 20 Feb 2019
£150,004 target
£182,842 from 169 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website www.thejackalmagazine.com
Sectors Advertising & Marketing Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10163797
Incorporation date 5 May 2016
More
Less

Investment summary

Type Equity
Valuation (pre-money) £799.9K
Equity offered 18.54%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 169
  • Discussion
  • Documents

Idea

Introduction

The Jackal is an upmarket lifestyle media brand aimed at an affluent, urban male audience. We believe our smart-dressing, smart-living, smart-thinking content offers approachable and intelligent advice with curated content ‘for stylish minds’. Launched into a stale men’s magazine market, The Jackal provides luxury brands with a dynamic new communication channel to communicate with this elusive audience.

The free distribution model allows us to deliver scale (currently over 99k copies which already makes us the UK’s second biggest upmarket men’s magazine), and avoids the historical challenges associated with newsstand magazines and their declining circulations. This allows us to blend together the quality of print, the dynamism of free distribution and the scale of digital.

In addition to the media brand we also run a creative content studio that specialises in working with luxury brands who want to engage with an affluent, urban audience.

Intended impact

The Jackal was conceived to fill a gap in the market for a title aimed at affluent, intelligent, urban men who are no longer buying newsstand magazines. Our free distribution model allows us to reach this elusive audience by targeting them via ‘brand-to-hand’ at 25 London transport hubs; and ‘in-venue’ at five airports, the Eurostar, corporate businesses, 5-star hotels, private members’ clubs, menswear stores and other upmarket establishments.

We’ve already partnered with over 40 luxury and premium brands who are keen to engage with our audience.

With luxury ad-spend in magazines, online, video and social set to reach £251m in 2019, we have a huge opportunity for growth.

Our ambition is to make The Jackal the UK’s most influential upmarket men’s lifestyle media brand. This investment will allow us to increase our publishing frequency, grow our digital audience, build up the creative content studio and ready the business for an e-commerce launch.

Substantial accomplishments to date

We launched The Jackal in March 2017 and since then we have:
- published eight magazines, with an audited circulation of 99,568 (ABC Jan-Dec 2017) and one newspaper
- built a digital following of over 27,800 subscribers
- hosted six reader events.

We’ve been commercially successful having worked with over 40 luxury and premium advertisers, either through traditional media advertising or through the production of creative content under the studio. These include:
- Cartier
- Rolex
- Bentley
- Omega
- Hugo Boss
- Chopard
- Floris London
- Audi
- Gieves & Hawkes.

Alongside the fortune, The Jackal is delivering fame too. Walpole, the UK’s official sector body for UK luxury, named us as one of their twelve Brands of Tomorrow for 2018 (Feb 2018). We were a finalist for Launch of the Year at the 2018 British Media Awards (May 2018). We’ve also been featured on the FT.com and in the Evening Standard (September 2018).

And we’ve achieved all of this without any investment.

Monetisation strategy

The Jackal is the primary revenue generator representing 72% of our total earnings, primarily driven by display advertising which accounts for 86%. The remaining 14% is generated by creative partnerships - sponsored shoots/content, film production, social amplification and events; however our strategy will be to focus on creative partnerships and reverse the split. We plan for additional revenue streams to come from magazine subscriptions, affiliates and eventually ecommerce.

The studio generates revenues through branded content for the luxury sector including content creation, customer publishing, film and shoot production, brand identity, art direction, digital design, brand positioning and consultancy.

The Jackal and the studio are extremely effective at raising awareness of the other which serves to create many more commercial opportunities than either one could do alone.

Our ambition to exit through sale of the business will provide investors with a return on their original investment.

Use of proceeds

The investment we’re seeking in this round will be spent in three areas:

1 - Adding to the commercial team to build on our success with media agencies and client direct relationships. We'll focus on creative media partnerships for The Jackal and strengthen the content and strategic services we already offer via the studio.

2 - Recruiting additional editorial resource to allow us to increase our print frequency to six issues per year in 2019 and rollout a significantly upgraded digital offering across online, email, social and audio.

3 - Upgrading our content amplification to include paid SEO and social, email marketing and content discovery platforms.

A breakdown of how we intend to use the funds is as follows:
65% Talent acquisition.
35% Content creation and amplification.

We believe this will position the company for strong growth and expansion towards our longer term objectives.

Notices

The Jackal currently has two director's loans worth £20,000 in total which accrue no interest. These loans will not be repaid from the funds raised on Seedrs.

Open an account to get access to the team members of The Jackal

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £799,946

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel