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The Baby Goat

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We are a craft beer brand, bringing great beer to European consumers through our own modern pub concepts.

111%
 - 
Funded 21 Jul 2022
€150,028 target
€167,478 from 151 investors
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Business overview

Location Hamburg, Germany
Social media
Website www.thebabygoat.de/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number HRB 174759
Incorporation date 4 Apr 2022
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Investment summary

Type Equity
Valuation (pre-money) €3.3M
Equity offered 4.75%
Share price €47.81
Tax relief N/A
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Business highlights

  • Aug 2020 - First Pub Opened: The Baby Goat House
  • May 2021 - First Distribution Contracts
  • July 2021 - Listing with delivery service, Gorillas
  • Apr 2022 - Second Pub Opening: The Baby Goat Barn
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Key features

  • Secondary Market
  • Seedrs nominee min. €47.81 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 151
  • Discussion
  • Documents

Idea

Introduction

CRAFT BEER & MODERN PUBS.

We're The Baby Goat, a craft beer brand based in Hamburg. Our vision is great beer, served through our own modern pubs, first in Germany, then across Northern Europe.

Beer is deeply-rooted in European culture. In our core market, Germany, craft beer sales have increasing over the past decade and are expected to continue to 2025. Today, 36% of Germans have tried craft, and among regular beer drinkers, the figure is 49 percent.The fastest uptake in craft beer is in the 25-34 age group. That’s a movement we're part of.

Our concept is tapping great, tasty beer in modern pub environments. We plan to open 7 pubs in Germany, and Europe over the next 5 years. Our pubs are, diverse, community-orientated, and, above all, a perfect place to meet with a great beer.

We have more than doubled our beer production since 2020. We aim to double this again in 2022 with the opening of our second Pub, The Baby Goat Barn, and our added focus on the retail and distribution space.

Substantial accomplishments to date

→ July 2018 - Our first beers brewed: Woolly-Headed Weizen & Looking Goat IPA. Our flagship beers.

→ July 2019 - Our beer range expanded to 7, core beers

→ August 2020 - First Pub Opened: The Baby Goat House. The spiritual home of The Baby Goat. Our Pie & Ale pub in the well-known student area of Grindelhof, Seated inside capacity 40, outside 50.

→ May 2021 - First Distribution Contracts. Focussing on selected gastronomy, championing local and craft retailers and gastronomy.

→ July 2021 - Listing with delivery service, Gorillas. The 10-minute home delivery service. We list 3 of our beers in all the Hamburg outlets and we also have a commitment for a listing in Berlin.

→ August 2021 - Our beer range reaches 10 beers: now including 3 seasonal.

→ January 2022 - Wider distribution and the hiring of a Sales Manager. We have set a wider focus on selected Gastronomy in Hamburg and beyond, including in supermarkets. Our IPAs are filled in cans for the first time.

→ February 2022 - Our beer range reaches 12 beers: with further seasonal and specials.

→ May 2022 - Our Second Pub Opening: The Baby Goat Barn. Our craft beer and craft pizza concept is in the heart of the St Pauli district - the 'Kiez'. The Pub is 50m from the world-famous Reeperbahn, where Hamburg's nightlife booms. Seated inside capacity 90, outside 50.

Monetisation strategy

Our concept is centered around the tapping of our own, craft beer in our own branded, modern Pubs. Our mission as a brand is to bring people together through our beer and that is most effectively done by providing a great environment in which our customers drink our beer. It is also, for us as a beer producer, the highest-margin means of selling our beer.

The primary driver behind our Pub concepts remains customers and community. A 'Pub', whilst internationally understood in the form of British or Irish pubs, is not common in Germany. Our interpretation of 'Modern Pubs focuses on delivering great beer, great service, and a wide range of community-engaging events.

Over the next 5 years, we plan on opening at least 1 Pub per year, first in Germany, then in Holland. We are investing in our sales team, supply chain & logistics to grow our distribution, first locally in Hamburg, then Germany-wide.

Use of proceeds

It's important to state that your investment will be in The Baby Goat Beer, our holding company under which our individual pubs will sit. All B2B beer sales (distribution) will also be processed through this company.

This round of funding will be dedicated to the renovation and preparation of The Baby Goat Barn.

Specifically, the funding will cover:

- The beer tapping installation and cooling system.

- Design and building of the bar.

- Restoration of the interior.

- A kick-ass pizza oven and kitchen refurb.

- Stock purchase.

- Marketing resources and activation.

Key Information

Outstanding Debt

The company has two outstanding Shareholder Loans:

Shareholder Loan 1: a loan to the value of €80.000 with 1% interest was taken on 03.02.2022. The loan has a 5 year Repayment plan.

Shareholder Loan 2: a loan to the value of €50.000 with 1% interest was taken 04.04.2022. The loan has a 5-Year Repayment plan.

The funds raised from this round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

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If you successfully purchase a share lot of this business, you will be granted access.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €3,346,700

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.