Jump to:

TheCarCrowd hero image

TheCarCrowd

Follow

A Passion Asset Investment Platform set to address the lack of investment options for UK Millennial's

111%
 - 
24 days left
£200,010 target
£223,927 from 144 investors
More
Less

Business overview

Location Newark, United Kingdom
Social media
Website www.thecarcrowd.co.uk
Sectors Finance & Payments Digital B2C
Company number 12286089
Incorporation date 28 Oct 2019
More
Less

Investment summary

Type Equity
Valuation (pre-money) £2.3M
Equity offered 9.05%
Tax relief

EIS

More
Less

Business highlights

  • FCA Regulated via Appointed Representative Of Kession Compliance
  • Scaleable API Integrated Platform and Responsive Website
  • Over 600 registered users in 4 months
  • First Asset Funded in 67 days
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £12.79 +
  • Direct investment min. £75,000.00 +

Idea

Introduction

At TheCarCrowd we are building a new way for people to invest in assets they love. Starting with Classic Cars we are offering people everywhere the chance to take a real equity stake in a classic car and benefit from the potential appreciation.

Classic cars appreciated in value 194% over 10 years up to Q4 2019 (Source: Compiled by Knight Frank Research using data from Historic Automobile Group International. Please note that figures refer to the past and past performance is not a reliable indicator of future results). However, these assets were largely reserved for those who can afford to buy, store and insure the car.

Now, with TheCarCrowd, Investors are able to buy shares in cars from just £20 and unlock the benefits of potential appreciation. We are also an appointed representative of Kession Capital Limited who is regulated by the FCA.

Our target market is large. Using data from the FCA financial lives survey we estimate that 8 million Millennials want to invest more for their future, but they currently have no form of investments. Launched in Nov 2020, and now with over 620 registered investors demand has been strong. Our first vehicle funded in just 67 days.

Monetisation strategy

Monetisation strategy has been developed to align with the goals of investors.

TheCarCrowd earns fees in three ways:

1. Curation Fee - Up to 10% fee placed on each vehicle prior to funding to cover vehicle sourcing, provenance checks and storage costs.

2. In Year Revenue Fee - 20% of any income earned by the vehicle for paid work (such as film, tv, press, events or corporate appearances) Remaining 80% returned to the investors as dividends

3. Disposal Fee - 20% of any appreciation taken as disposal fee with 80% then returned to investors as Return on Investment.

This structure means TheCarCrowd are fully incentivised to find the best cars with the best chance of making the most in year and appreciation in order to return fee income to the business but also returns to investors.

At scale, we envisage that the business will earn income from other revenue streams including:

1. Affiliate marketplace

2. Advertising and proportional income (Instagram / youtube)

Open an account to get access to more details about the TheCarCrowd campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the team members of TheCarCrowd

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the TheCarCrowd campaign updates

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the list of investors in the TheCarCrowd campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the TheCarCrowd discussion

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the TheCarCrowd pitch deck and other documents

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £2,251,002

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

Find out more

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.