TheCarCrowd is a global investment platform, unlocking fractional investment in Classic Cars
Business overview
Location | Newark, United Kingdom |
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Social media | |
Website | www.thecarcrowd.uk |
Sectors | Finance & Payments Digital Mixed B2B/B2C |
Company number | 12286089 |
Incorporation date | 6 Oct 2019 |
Investment summary
Business highlights
- Grown to over 3600 registered investors and £800k AUM
- 10x increase in revenues between 2021 and 2022*
- 89% gross margin for Q4 '22*. Low CAC and strong unit economics
- Target market worth over $35bn and addressable audience circa 50m
Idea
Introduction

These amazing returns are reserved for those who have the space and capital to buy, store and insure a collection of classics plus the time and knowledge to pick the right ones. Until Now.
Based on our research, with over 50 million UK Millennials and Gen X feeling underserved by traditional investment options and 67% having no investments at all, we believe there is a huge opportunity to disrupt tradditional investments.
The CarCrowd have found a way to unlock Alternative Assets for the mass market.
Our regulatory compliant, fractional investment platforms gives investors a way to own a piece of their dream classic, backed by the underlying asset.

With proven returns of 24% with our first full cycle asset, more and more people are turning to invest in their passion to save for their future.
Monetisation strategy
Revenue Sources:
- 12.5% Curation fee applied for each vehicle paid at point of funding.
- 10% Realisation fee taken as asset disposal on the appreciation only.
- 3.91% Asset Under Management charged as an operational fee to cover Storage, Insurance and Maintenance of each asset.
We plan to introduce a 20% fee on any appearance or asset usage during time held
Further revenue sources include:
- Affiliate marketing revenue for associated products and services.
- Merchandise.
- Community hub and events - including cars and coffee, drive outs and tours.
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