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The Cookaway

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Bringing people together to share the joy of cooking with our expert chefs & world cuisine recipe boxes

102%
 - 
25 days left
£700,003 target
£714,058 from 168 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thecookaway.com/
Sectors Food & Beverage Digital Mixed B2B/B2C
Company number 11570053
Incorporation date 14 Sep 2018
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Investment summary

Type Equity
Valuation (pre-money) £5.5M
Equity offered 11.54%
Tax relief

EIS

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Business highlights

  • 10 high-profile chefs onboarded on the platform.
  • Delivered 100+ cookalong events. 45x YOY growth in box volumes
  • Backed by industry experts and high profile investors
  • 500+ verified reviews on Trustpilot with an Excellent 4.8 rating!
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.28 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

The Cookaway is an evolution of the recipe box model, on a mission to bring joy into cooking with our inspiring chefs, exciting menus, premium quality ingredients & live experiences, all available without a subscription.

We believe we are not just disrupting the current model but instead creating a new evolved category that combines world food, engaged communities, great experiences and amazing content.

Our chefs and products are full of soul and passion and with them, we create joyful and fun cooking experiences for our customers somewhat like a 'Peloton' experience. This has allowed us to build a community that loves our products and comes back for the experience not because they are tied into a subscription.

In addition to D2C, we have a fast growing B2B offering for corporates, holiday cottages and accommodation aggregators. Our ‘Powered by The Cookaway’ service enables chefs, restaurants and member organisations to launch new products using our tech, operations and NPD capabilities.

Monetisation strategy

No subscription offering and modular product allows access to multiple revenue streams:

1. Box sales from customers, live cookalong experiences and B2B team events

2. Chef and event management fees for private and corporate events

3. Powered by The Cookaway - white label offering using our custom-built tech and operations capability to power large scale bespoke events

4. Distribution partners such as Perkbox and Xexec

5. Experiences platforms such as Airbnb and VED

6. Holiday cottage aggregators so customers can order a Cookaway when booking their holiday

7. Box add ons - paired wines, other beverages, desserts and chocolates

8. Gift card sales

Further revenue streams to unlock post investment:

1. Ancillary products - kitchen equipment, unique ingredients

2. Membership offering - exclusive deals, pre-launches, premium content

3. New formats such as Heat and Eat and Cookaway Accredited Private Chef service

4. Expanded programme of recorded and live Cookalong events

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £5,476,158

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.