Bringing people together to share the joy of cooking with our expert chefs & world cuisine recipe boxes
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.thecookaway.com/ |
Sectors | Food & Beverage Digital Mixed B2B/B2C |
Company number | 11570053 |
Incorporation date | 14 Sep 2018 |
Investment summary
Business highlights
- 10 high-profile chefs onboarded on the platform.
- Delivered 100+ cookalong events. 45x YOY growth in box volumes
- Backed by industry experts and high profile investors
- 500+ verified reviews on Trustpilot with an Excellent 4.8 rating!
Key features
Idea
Introduction
The Cookaway is an evolution of the recipe box model, on a mission to bring joy into cooking with our inspiring chefs, exciting menus, premium quality ingredients & live experiences, all available without a subscription.
We believe we are not just disrupting the current model but instead creating a new evolved category that combines world food, engaged communities, great experiences and amazing content.
Our chefs and products are full of soul and passion and with them, we create joyful and fun cooking experiences for our customers somewhat like a 'Peloton' experience. This has allowed us to build a community that loves our products and comes back for the experience not because they are tied into a subscription.
In addition to D2C, we have a fast growing B2B offering for corporates, holiday cottages and accommodation aggregators. Our ‘Powered by The Cookaway’ service enables chefs, restaurants and member organisations to launch new products using our tech, operations and NPD capabilities.

Monetisation strategy
No subscription offering and modular product allows access to multiple revenue streams:
1. Box sales from customers, live cookalong experiences and B2B team events
2. Chef and event management fees for private and corporate events
3. Powered by The Cookaway - white label offering using our custom-built tech and operations capability to power large scale bespoke events
4. Distribution partners such as Perkbox and Xexec
5. Experiences platforms such as Airbnb and VED
6. Holiday cottage aggregators so customers can order a Cookaway when booking their holiday
7. Box add ons - paired wines, other beverages, desserts and chocolates
8. Gift card sales
Further revenue streams to unlock post investment:
1. Ancillary products - kitchen equipment, unique ingredients
2. Membership offering - exclusive deals, pre-launches, premium content
3. New formats such as Heat and Eat and Cookaway Accredited Private Chef service
4. Expanded programme of recorded and live Cookalong events


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