The app that plants trees when you walk. Our platform is for individuals, businesses and communities.
Business overview
Location | Norwich, United Kingdom |
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Social media | |
Website | www.treekly.org |
Sectors | SaaS/PaaS Digital Mixed B2B/B2C |
Company number | 11812617 |
Incorporation date | 7 Feb 2019 |
Investment summary
Business highlights
- Strong traction over 12k downloads in 50+ countries
- High daily engagement rates (60% subscribers, 36% free users)
- 3% subscriber churn rate; Lifetime Value of £129
- Partnerships with Asda, Rotary Club, Paysafe, Finastra
Idea
Introduction
Research shows 83% of people want to adopt more sustainable habits, yet the overwhelming scale of the crisis means only 5% have changed their behaviours.

Engaged communities centred around a shared goal are at the heart of some of the world’s most successful brands - Peloton for fitness, Wordle for quizzes, Noom for behaviour change.
Imagine if our platform can harness the power of a global community to make a positive, tangible impact on the environment - for free.
Our behaviour change platform helps people adopt a healthier and more sustainable lifestyle.

The Treekly Challenge is for friends/family, communities, or employees to walk 5000 steps for 5 days in a week, and in return 1 mangrove tree is planted.

The recent IPCC report makes it clear human actions need to change. We’ll soon be releasing our gamified Carbon Journal™, which gives users low carbon actions to complete & log, track progress and challenge friends.
Also on the roadmap is the release of the Treekly-branded smartwatch, providing an affordable way of tracking health and activity on the go.
Monetisation strategy
Freemium model with 3 active revenue streams:
Treekly Challenge: climate-friendly sponsors pay for in-app native banner space & a click-through page to display their sustainability credentials to our engaged audience. Their brand is displayed as part of the UX when free app users digitally plant their weekly tree
Treekly Plus: monthly subscription for users to earn 1 tree EVERY DAY they complete 5000 steps
Treekly Business (SAAS): provides an automated Steps League which turns employee/customer footsteps into a Company Forest. A unique sustainability-led approach to employee/customer engagement.
With plans to introduce the following revenue streams:
Carbon Journal™: digital chapters will create an opportunity for multiple sponsors who fund the trees users earn for logging low carbon habits, plus monthly subscription option
Treekly Events: as above but spectator/fan engagement
Tree with Purchase: brands pay to plant one tree for every product sold
Smartwatch: with Treekly-branded interface and straps. Also available white-labelled for businesses
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