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Treekly

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The app that plants trees when you walk. Our platform is for individuals, businesses and communities.

110%
 - 
7 days left
£145,000 target
£159,558 from 209 investors
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Business overview

Location Norwich, United Kingdom
Social media
Website www.treekly.org
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 11812617
Incorporation date 7 Feb 2019
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 6.00%
Tax relief

EIS

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Business highlights

  • Strong traction over 12k downloads in 50+ countries
  • High daily engagement rates (60% subscribers, 36% free users)
  • 3% subscriber churn rate; Lifetime Value of £129
  • Partnerships with Asda, Rotary Club, Paysafe, Finastra
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +

Idea

Introduction

Research shows 83% of people want to adopt more sustainable habits, yet the overwhelming scale of the crisis means only 5% have changed their behaviours.

Engaged communities centred around a shared goal are at the heart of some of the world’s most successful brands - Peloton for fitness, Wordle for quizzes, Noom for behaviour change.

Imagine if our platform can harness the power of a global community to make a positive, tangible impact on the environment - for free.

Our behaviour change platform helps people adopt a healthier and more sustainable lifestyle.

The Treekly Challenge is for friends/family, communities, or employees to walk 5000 steps for 5 days in a week, and in return 1 mangrove tree is planted.

The recent IPCC report makes it clear human actions need to change. We’ll soon be releasing our gamified Carbon Journal™, which gives users low carbon actions to complete & log, track progress and challenge friends.

Also on the roadmap is the release of the Treekly-branded smartwatch, providing an affordable way of tracking health and activity on the go.

Monetisation strategy

Freemium model with 3 active revenue streams:

Treekly Challenge: climate-friendly sponsors pay for in-app native banner space & a click-through page to display their sustainability credentials to our engaged audience. Their brand is displayed as part of the UX when free app users digitally plant their weekly tree

Treekly Plus: monthly subscription for users to earn 1 tree EVERY DAY they complete 5000 steps

Treekly Business (SAAS): provides an automated Steps League which turns employee/customer footsteps into a Company Forest. A unique sustainability-led approach to employee/customer engagement.

With plans to introduce the following revenue streams:

Carbon Journal™: digital chapters will create an opportunity for multiple sponsors who fund the trees users earn for logging low carbon habits, plus monthly subscription option

Treekly Events: as above but spectator/fan engagement

Tree with Purchase: brands pay to plant one tree for every product sold

Smartwatch: with Treekly-branded interface and straps. Also available white-labelled for businesses

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,500,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.