Troubadour Goods

Idea

Introduction

Troubadour is a London-based brand that designs, creates and sells premium men’s bags and accessories. Our products combine performance design with a clean, modern aesthetic and incredible craftsmanship.

We sell our products directly to customers through our website and via more than 60 of the best stores in the world. Some of these stores are temporarily closed due to COVID, but we expect all to be back open by summer.

Among other well-known names, our retail partners include Harrods, Liberty of London, and Harvey Nichols in the UK, Nordstrom, Bloomingdales, and Mitchells in the US, and Matches Fashion, Farfetch, and East Dane online.

We began selling seven years ago and have had a compound revenue growth rate of 56% between 2013 and 2019.* We are backed by a London-based venture capital firm and have a team made up of talented industry professionals.

We believe we have built a strong foundation of a great team and fantastic products. This provides the basis for continued expansion of our brand awareness and distribution.

*Source: unaudited financial accounts

Monetisation strategy

Troubadour has two main sales channels: direct retail (through our online store and pop-ups) and wholesale.

Our direct retail sales business generated 42% of our revenue in 2019. Direct sales are grown through press coverage, social media, and advertising as well as our loyal base of returning customers.

Wholesale sales were responsible for 58% of our revenue in 2019. These sales are made to our retail partners who then sell our products on to their customers. We are very selective in which wholesale accounts we work with, and only sell to stores that have the highest levels of customer service and satisfaction.

In 2019, our direct retail sales grew 54% and our wholesale sales grew by 63%. We plan to continue growing both channels meaningfully in the years ahead and believe that there is ample opportunity in the market to do so.