Founder & CEO
CSO & Co-Founder
President North America
Chief Data Officer
SVP Product & Online
SVP Sales NAM
Commercial Director, UK
Head Of Finance
In a difficult trading environment, merchants are ever more focused on enhancing experiences to evolve and grow their business.
They want to listen to customers to improve. But there’s a problem.
Giving feedback is time-consuming. Only a fraction of customers do it, so the feedback isn't as reliable or representative as most merchants want. Too often, results aren't trusted to drive key decisions.
TruRating changes this. We use the point of payment - in-store, online and however customers pay, now and in the future - to ask every customer a single question.
It’s so easy, we get exceptional response rates (up to 90% instore, 50%+ online) and accurate, actionable insight.
We’ve collected 38m ratings and, crucially, connect what people think to what they buy and how much they spend.
These merchant insights are just the start. Our ratings help consumers find recommended businesses and our data can drive better decisions for a host of 3rd party businesses.