A premium home-stay service for homeowners & guests providing hotel quality in the comfort of homes.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.underthedoormat.com |
Sectors | Property Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 08968561 |
Incorporation date | 31 Mar 2014 |
Investment summary
Idea
Introduction
UnderTheDoormat is an award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of a home.
With 50,000+ guest nights hosted since 2017 across 350 homes and £3m gross booking revenues to date, the business seeks to expand its tech-led distribution arm and international growth.
Our commitment to exceptional service has been recognised in a number of ways: from being featured on the BBC to winning several recent awards. We were also the first company in our sector to achieve official Short-Term Accommodation Association (STAA) accreditation run by Quality in Tourism.
Delivered £3m in gross booking revenues to date.
Delivered revenues of over £1.75m in FY 19/20 so far.
Hosted more than 50,000 guest nights with guests from 80 countries.
Profitable in July and Dec 2019 and revenue per available night grew 50% YoY.
Custom tech-stack supports B2B Distribution arm and expansion.
Preemption details
This is a pre-emption campaign for UnderTheDoormat who have raised an additional £795k from a group of new and existing investors, with headroom to extend up to £1m.
As an existing shareholder in UndertheDoormat, you have the option to exercise your pre-emption rights in order to maintain your current percentage ownership in the business.
If you would like to exercise your pre-emption rights, simply click the invest button above and follow the instructions. Your minimum allowance and further details have also been emailed directly to you.
This investment is at a price per share of £38.71, which is £4.02 higher than the previous round closed on Seedrs.
Key Information
Debt:
Please note, UnderTheDoormat has an outstanding directors loan of £50,750.
Investor funds will not be used to repay this loan.
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If you successfully purchase a share lot of this business, you will be granted access.
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If you successfully purchase a share lot of this business, you will be granted access.
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