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Unifi

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An exclusive, virtual campus for university students to connect, debate, buy, sell and find local work.

121%
 - 
Funded 10 Sep 2020
£150,004 target
£182,617 from 181 investors
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Business overview

Location Berkhamsted, United Kingdom
Social media
Website www.unifi.app
Sectors Entertainment Digital Mixed B2B/B2C
Company number 12090101
Incorporation date 8 Jul 2019
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 6.72%
Tax relief

EIS

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Business highlights

  • 20,000 users since MVP trial earlier this year
  • Strong activity and user satisfaction from post trial survey
  • Over 400 sports teams and societies currently signed up to Unifi
  • SEIS eligible with £85,000 of our allocation left
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.35 +
  • Direct investment min. £15,000.00 +
  • Pay by Bank payments not accepted
  • Idea
  • Team
  • Updates
  • Investors 181
  • Discussion
  • Documents

Idea

Please note that whilst the campaign is labelled as EIS eligible the Company has £115,000 remaining of its SEIS limit. The initial £85,000 that has been invested in the Campaign is not SEIS eligible. We will, therefore, be looking to seek SEIS relief on the first £115,000 invested into the campaign, on top of the £85,000 already invested. The remaining balance will be EIS eligible. Any tax relief is dependent on personal circumstances and may be subject to change in the future

Introduction

Unifi is the exclusive social community app designed by university students, for university students. Unlike any social app, Unifi offers a pre-made, campus-wide community to join. Allowing students to discover one another, connect, debate, find local work and interact in the campus marketplace. Students are separated by which university they attend, so that micro-communities can be formed all over the UK.

Unifi aims to solve the problem of isolation and lack of inclusion on university campuses, which have populations of anywhere between 20-40,000 students. This is even more relevant whilst social distancing is diminishing the social landscape at universities.

Our demographic is young, academically minded adults who will go on to shape our world and we wish for Unifi to be a platform that nurtures their voices and their self-expression as they transition into adult life. Unifi hosts over 100 interest oriented forums to participate in, from cooking to climate change.

Substantial accomplishments to date

. Impressive survey results from over 1,000 student participants where over 85% would use Unifi. And in a more recent survey, 93% are likely to recommend it to fellow students indicating strong word of mouth traction.

. Consistent, inexpensive and reliable user acquisition costs across 5 universities in 5 different cities

. In talks with several universities about adopting Unifi on a faculty level, we believe many more universities will follow suit

. Strong user activity levels across all features at trial universities

. Over 35,000 students signed up to free pre-launch campaigns

Intended Impact

We believe that the current social media landscape has lost its privacy and sense of community. Facebook now accommodates 2.7 billion active monthly users. Because of this, we also believe university students struggle to find new friendships and opportunities at their specific university. Which is why we set out to create an exclusive social community platform for each university campus, that is purposefully developed for social interaction and campus life. By using Unifi, students, sports teams and societies can effortlessly interact, connect, and maximise their opportunities on campus. Unifi is designed so that students are herded into miniature communities all over the country based on which university they attend. So no matter how large our user base grows, it will always maintain a relevant, micro-community feel.

Monetisation strategy

Network Advertising (primary) - We intend to start on a simple CPM (cost per mille/thousand impressions) model, with an applied fixed rate card. As we scale the business we intend to incorporate data management programs, enabling us to offer more granular targeting capabilities and sell programmatic based advertising.

Localised Advertising (primary) - At scale, with thousands of university students in each of our Unifi communities, we believe that local venues, recruiters and small businesses will see Unifi as a very desirable platform to advertise local jobs and events. We intend to offer in-app purchases and monthly subscription options to drive high levels of engagement. These adverts will serve as relevant content to students and will enhance their in-app experience.

Licensing (secondary) - For universities wishing to take control of Unifi for administrative and monetisation opportunities, we can licence Unifi for a yearly fee.

Unifi Marketplace Commissions (secondary) - % of sale fees.

Use of proceeds

Marketing, 40% - A combination of digital, PR and subject to COVID-19, on-site marketing of which the overall strategy has been formulated over 18 months of trial and error. Further detail can be provided upon request.

Personnel, 21.5% - 3 full time staff carrying out day to day business activities

App Development, 25% - General and reactive maintenance, further refactoring and improvement of user experience.

Working Capital, 11% - Digital and non-digital creative, prizes and promotional material

Administrative, 2.5% - Accountancy, bills and subscription costs

A portion of the investment reflected in this campaign was received by the Company in the 6 months prior to the launch of the investment round on Seedrs and the Company has started putting this to use.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,522,197

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.