Powerful consumer telescopes to finally experience space and science
Business overview
| Location | Marseille, France |
|---|---|
| Social media | |
| Website | unistellar.com/ |
| Sectors | Entertainment Mixed Digital/Non-Digital B2C |
| Company number | 812339356 |
| Incorporation date | 30 Jun 2015 |
Investment summary
Business highlights
- 2020 Revenue: €7m*
- Profitable & fast growing
- 4,000 customers around the world
- Patented technology
Idea
Introduction
Unistellar is disrupting the astronomy market with the first consumer telescope that is easy to use and powerful enough to allow you to experience the beauty of space and scientific discovery.
A fun and educational instrument that gives access to 200 times more targets than conventional telescopes, such as galaxies, nebulae and supernovae.
Portable, simplest and fastest to operate, from an in-town balcony or from the countryside, Unistellar's digital telescopes are finally bringing astronomy into people's everyday lives.
Unistellar has created the first digital connected telescope, the eVscope, taking advantage of the recent rise of new consumer electronics: low-light sensors, embedded computers, micro-OLED displays.
The integrated hardware electronics and image-processing software allow users to enjoy 200 times more targets without being an expert. eVscope does not require any calibration procedure, as it automatically recognizes the portion of the sky at which it is pointing.
Substantial accomplishments to date
Released in 2019, Unistellar first product is already a success: more than 4,000 telescopes delivered around the world by summer 2021. A community of 30,000 fans, 18,000 users and a core group of hundreds of highly active members, most of them are spontaneous ambassadors of the brand and mentors for new users. “Galaxies and Nebulae are no longer just in magazines or books, they are there, within the eyepiece and on your smartphone”, Patrice Huet, Director, Museum of the Volcano, Réunion Island.
https://unistellaroptics.com/community-map/
We have filed 7 patents and we have partnered with Nikon for the development of our next products as well as the SETI Institute in the US for education programs and research in astronomy. “This is a game-changer [...] the fact that it is networked will change, forever, the nature of amateur, and ultimately, professional astronomy”, Dan Lankford, Chairman-Board of Trustees, SETI Institute
Unistellar is the leader of the digital telescope revolution with 80% market share in 2020. It is now a fast growing and profitable company with 35 employees in France and 5 in the USA, including 8 PhDs. 2020 Revenue: 7M€ Sales have increased by 100% in Q1 2021.*
*based on unaudited management accounts.
Monetisation strategy
Our target customers are amateur astronomers and affluent space enthusiasts (for our current product) and the space-curious general public (for our next line of products).
50% of sales through our website in Europe, USA and Japan. Customer acquisition through communication and advertising. We will keep a significant share of Direct Sales Online in key markets to harvest marketing data
and allow swift action capability & independence.
50% in B2B2C with distributors: Nimax in Europe, Opt Corp in the USA and B-Lab in Japan.
“The eVscope has been a great commercial success for us and we especially appreciate how it dramatically expands our traditional astromarket to new customers”, Dominik Schwarz, CEO Nimax.
Our future products will be sold in consumer-tech stores.We will also target small B2B to develop awareness and content/community growth: planetariums, museums, astronomy clubs, universities & schools.
Use of proceeds
Unistellar is raising funds to develop a new line of products to fully address the astronomy market:
● a telescope for space enhusiasts in 2022 (we aim for 15k-30k units/year by 2025)
● a telescope for space-curious general public in 2023 (we aim for 50k-100k units/year by 2025)
20% of the funds will be used for Product Development and R&D
20% for investment in production tools
40% in working capital increase
20% in Marketing & Sales: team expansion
Key Information
Outstanding debt
The below table includes:
• Debt and redeemable advances that were obtained to finance the development of the eVscope (amounting to 0.7M€ and 1.1M€ respectively)
• Debt granted by banks and the French public bank during the COVID crisis in order to help companies deal with the impact of COVID on their activity (amounting to 1.2M€)
They will be reimbursed over the next 5 to 7 years.
Funds raised as part of this round will not be use to repay outstanding debt.
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