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Unistellar

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Powerful consumer telescopes to finally experience space and science

208%
 - 
Funded 29 Jun 2021
€2,000,812 target
€4,180,633 from 128 investors
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Business overview

Location Marseille, France
Social media
Website unistellar.com/
Sectors Entertainment Mixed Digital/Non-Digital B2C
Company number 812339356
Incorporation date 30 Jun 2015
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Investment summary

Type Equity
Valuation (pre-money) €27.5M
Equity offered 13.16%
Tax relief N/A
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Business highlights

  • 2020 Revenue: €7m*
  • Profitable & fast growing
  • 4,000 customers around the world
  • Patented technology
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Key features

  • Secondary Market
  • Seedrs nominee min. €1,022.91 +

Idea

Introduction

Unistellar is disrupting the astronomy market with the first consumer telescope that is easy to use and powerful enough to allow you to experience the beauty of space and scientific discovery.

A fun and educational instrument that gives access to 200 times more targets than conventional telescopes, such as galaxies, nebulae and supernovae.

Portable, simplest and fastest to operate, from an in-town balcony or from the countryside, Unistellar's digital telescopes are finally bringing astronomy into people's everyday lives.

Unistellar has created the first digital connected telescope, the eVscope, taking advantage of the recent rise of new consumer electronics: low-light sensors, embedded computers, micro-OLED displays.

The integrated hardware electronics and image-processing software allow users to enjoy 200 times more targets without being an expert. eVscope does not require any calibration procedure, as it automatically recognizes the portion of the sky at which it is pointing.

Substantial accomplishments to date

Released in 2019, Unistellar first product is already a success: more than 4,000 telescopes delivered around the world by summer 2021. A community of 30,000 fans, 18,000 users and a core group of hundreds of highly active members, most of them are spontaneous ambassadors of the brand and mentors for new users. “Galaxies and Nebulae are no longer just in magazines or books, they are there, within the eyepiece and on your smartphone”, Patrice Huet, Director, Museum of the Volcano, Réunion Island.

https://unistellaroptics.com/community-map/

We have filed 7 patents and we have partnered with Nikon for the development of our next products as well as the SETI Institute in the US for education programs and research in astronomy. “This is a game-changer [...] the fact that it is networked will change, forever, the nature of amateur, and ultimately, professional astronomy”, Dan Lankford, Chairman-Board of Trustees, SETI Institute

Unistellar is the leader of the digital telescope revolution with 80% market share in 2020. It is now a fast growing and profitable company with 35 employees in France and 5 in the USA, including 8 PhDs. 2020 Revenue: 7M€ Sales have increased by 100% in Q1 2021.*

*based on unaudited management accounts.

Monetisation strategy

Our target customers are amateur astronomers and affluent space enthusiasts (for our current product) and the space-curious general public (for our next line of products).

50% of sales through our website in Europe, USA and Japan. Customer acquisition through communication and advertising. We will keep a significant share of Direct Sales Online in key markets to harvest marketing data
and allow swift action capability & independence.

50% in B2B2C with distributors: Nimax in Europe, Opt Corp in the USA and B-Lab in Japan.

“The eVscope has been a great commercial success for us and we especially appreciate how it dramatically expands our traditional astromarket to new customers”, Dominik Schwarz, CEO Nimax.

Our future products will be sold in consumer-tech stores.We will also target small B2B to develop awareness and content/community growth: planetariums, museums, astronomy clubs, universities & schools.

Use of proceeds

Unistellar is raising funds to develop a new line of products to fully address the astronomy market:

● a telescope for space enhusiasts in 2022 (we aim for 15k-30k units/year by 2025)

● a telescope for space-curious general public in 2023 (we aim for 50k-100k units/year by 2025)

20% of the funds will be used for Product Development and R&D

20% for investment in production tools

40% in working capital increase

20% in Marketing & Sales: team expansion

Key Information

Outstanding debt

The below table includes:

• Debt and redeemable advances that were obtained to finance the development of the eVscope (amounting to 0.7M€ and 1.1M€ respectively)
• Debt granted by banks and the French public bank during the COVID crisis in order to help companies deal with the impact of COVID on their activity (amounting to 1.2M€)

They will be reimbursed over the next 5 to 7 years.

Funds raised as part of this round will not be use to repay outstanding debt.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €27,499,912

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.