Unistellar

Idea

Introduction

Unistellar is disrupting the astronomy market with the first consumer telescope that is easy to use and powerful enough to allow you to experience the beauty of space and scientific discovery.

A fun and educational instrument that gives access to 200 times more targets than conventional telescopes, such as galaxies, nebulae and supernovae.

Portable, simplest and fastest to operate, from an in-town balcony or from the countryside, Unistellar's digital telescopes are finally bringing astronomy into people's everyday lives.

Unistellar has created the first digital connected telescope, the eVscope, taking advantage of the recent rise of new consumer electronics: low-light sensors, embedded computers, micro-OLED displays.

The integrated hardware electronics and image-processing software allow users to enjoy 200 times more targets without being an expert. eVscope does not require any calibration procedure, as it automatically recognizes the portion of the sky at which it is pointing.

Monetisation strategy

Our target customers are amateur astronomers and affluent space enthusiasts (for our current product) and the space-curious general public (for our next line of products).

50% of sales through our website in Europe, USA and Japan. Customer acquisition through communication and advertising. We will keep a significant share of Direct Sales Online in key markets to harvest marketing data
and allow swift action capability & independence.

50% in B2B2C with distributors: Nimax in Europe, Opt Corp in the USA and B-Lab in Japan.

“The eVscope has been a great commercial success for us and we especially appreciate how it dramatically expands our traditional astromarket to new customers”, Dominik Schwarz, CEO Nimax.

Our future products will be sold in consumer-tech stores.We will also target small B2B to develop awareness and content/community growth: planetariums, museums, astronomy clubs, universities & schools.