One of London's leading electric & urban cycling retailer is furthering its expansion of dedicated stores
- London, United Kingdom
Categories: Automotive & Transport Mixed Digital/Non-Digital B2C
Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries.
Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned over £500k this year from those three stores alone.
Velorution's seasonal concessions and pop-ups in Selfridges and Lululemon drive valuable brand awareness and sales of our urban and electric offering. We plan to expand this program with more exciting brand partners.
Our latest store format, Velorution Electric, has shown strong growth and profitability, as it requires a much smaller retail footprint and delivers a very attractive yield.
The strategy is simple: continue to roll-out the Velorution Electric format stores (with 2 planned for 2019), whilst growing the mixed urban and electric offering through our existing estate and e-commerce channels.