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Vertically Urban

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With strong demands in the indoor farming sector, we deliver LED lighting solutions.

109%
 - 
Funded 17 Dec 2020
£300,000 target
£335,040 from 436 investors
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Business overview

Location Leeds, United Kingdom
Social media
Website www.verticallyurban.com
Sectors Food & Beverage Digital Mixed B2B/B2C
Company number 12197956
Incorporation date 10 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £4.9M
Equity offered 6.36%
Tax relief

EIS

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Business highlights

  • £30M + pipeline
  • Bespoke luminaire to be installed in 5000msq indoor farming space
  • Custom LED spectra will define yield and energy saving
  • We use state of the art production methods for improved designs
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Key features

  • Secondary Market
  • Seedrs nominee min. £14.19 +
  • Pay by Bank payments not accepted
  • Idea
  • Team
  • Updates
  • Investors 436
  • Discussion
  • Documents

Idea

Introduction

We are a horticultural lighting specialist that produce high-tech LED lighting solutions for industrial indoor farms, glass houses, medicinal growers and onsite Pod farms, who in turn supply: supermarkets, restaurants and the medical market. In 2018, the global vertical farming market was valued at $2.2 billion dollars and is projected to reach $12.7 billion by 2026. We design and manufacture lighting solutions for Vertical Farms in standard or custom spectra. The industry is nascent but fast growing with companies such as Ocado and Marks and Spencer already investing in the sector. Vertically Urban uses unique production methods providing easy to clean, energy efficient, custom LED spectra lighting that can deliver improved yields to growers whilst using less power. Vertical farming has been tipped as the future of food production, such that early investors include Amazon’s Jeff Bezos. Our energetic team have twenty years’ experience in developing/marketing LED lighting systems.

Substantial accomplishments to date

We have a signed agreement with a client, owned by the Director of one of the largest growers in the United Kingdom. This includes, the design, development and deployment of a unique bespoke vertical farming luminaire to be installed into 5000m Sq of indoor farming space.

We have been working closeley with our partner bio-scientists to test the optimum wavelengths required for indoor farming.

We have been working closely with our manufacturing partners to design and develop a range of LED luminaires to be deployed for market feedback in Q3-Q4 2020

The Vertically Urban team have twenty years’ experience in developing such LED lighting systems, that are in use in some of the largest global companies. These skills are now being applied to a focused venture into horticulture. The Company must design and develop lighting systems that add value to the cultivation of crops. Given crop diversity, this will require different form-factors to facilitate top lighting, panel lighting or interleaved lighting; in different facility sizes, from a large scale greenhouse to a grow-pod in a school or restaurant.

If successful, valuable intellectual property and highly desirable products will be created. These will assist in the production of food in urban and non-urban environments. Through the commercial growth across UK and export markets, we will look to create new jobs in the UK.

Sales pipeline: £30M +

Monetisation strategy

The horticultural LED market is a fast growing environment and time is of the essence to establish a position and capitalise on the growth in a market that is forecast to enjoy 20% compound growth in coming years.

Revenues for our initial 'panel' client will roll-out across the first three years. In parallel, blade and hi-bay top lighting systems will be developed and deployed to market for the glasshouse and indoor top lighting market. Tuned wavelengths of these products will be marketed to salad growers, as well as medicinal plant growers both in the UK and more established export markets.

Our projected sales people: two for the UK and Europe, two for the North American market and one for the Middle East/S.E. Asia will identify regional resellers in these markets. These export opportunities are apparent in Canada and the USA for both indoor farmers and medicinal growers. We intend to work with strategic distribution partners in regions outside the UK for vertical farming opportunities.

Use of proceeds

The recruitment of a specialised and dedicated international sales force for the horticultural sector.

Development of the Vertically Urban brand to be recognised as one of the thought leaders in the lighting components required for vertical farming.

Development of market awareness via horticultural trade shows (for example, Greetech in the Netherlands) and product demonstrations.

Marketing material both online on our website but also targeted social media campaigns via B2B portals.

Development of market specific luminaires (with tuneable wavelengths) and required control systems to offer optimised products to horticultural growers. This will include offerings for vertical farming, glass house lighting and top lighting for indoor growers, including medicinal.

In addition to administration and finance staff, a sales led General Manager will be recruited together with 5 sales people; two for the UK and Europe, two for the North American market and one for the Middle East and S.E. Asia.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,851,561

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.