A Plant-Based nutrition brand using functional ingredients to help you to live with vitality.
- Just listed with Holland Barretts in-stores & online.
- £501,000* Revenue last F/Y with 3.6 x Year-on-year growth.
- Intentional brand positioning in rapid growth sectors.
- Over 10,000 direct customers.
Vite makes Plant-Based health products that make you feel great! We are innovators with what we believe to be a unique first-mover stance in the $750 Billion Health & Wellness food market (set to reach $1 Trillion in 2027).
We’re here to help the world to live with vitality, and we’re doing that by bringing the benefits of functional ingredients to the mass market. Today, we want you to join us on our journey as we aim to make true functional nutrition as available and as enjoyable as a chocolate bar or soft drink.
We currently target three key markets with our established product lines;
Vite Brain - Our Mental Performance product line utilising Nootropics & Omega. Available in supplement capsules, drink mixes & snack bars, Vite Brain combines 9 key nutrients and fatty acids that your Brain needs but is almost certainly not getting enough of. A nootropic is an ingredient that can enhance Mental Performance and Brain Health.
Vite Body - Our Gut Health product line utilising Prebiotics, Probiotic Live Cultures & Digestive Enzymes. Vite Body is available in supplement capsules & snack bars.
Vite Protein + - Our entry into the Physical Performance sector. Vite Protein + is a blend of plant-based protein sources, turmeric, cinnamon & black pepper extract to aid inflammation and promote muscle recovery.
Substantial accomplishments to date
Since launching our first product in late 2018 we have sold direct to over 10,000 customers and amassed hundreds of five-star reviews. Since this launch, we’ve worked hard to examine trends, engage with and listen to our 10,000+ customers to perfect our current products, & to expand our catalogue.
In recent months we have:
Introduced Gut Health to the snack bar category.
Introduced Mental Performance to the snack bar category.
Listed online & in-store with Holland & Barrett.
Listed with 2 of the UK’s largest health food distributors.
As we transition from our development phase to our rapid growth phase we’re raising today to accelerate our retail outlet expansion, to drive brand awareness & in-store sales.
Having recently won distribution with 2 of the UK’s largest health food distributors & listings with Holland & Barrett in store and online, and with conversations ongoing with the UK’s largest retailers, we aim to acquire more mass-market distribution in the next range review windows.
Utilising PR, influencers & digital marketing spend we are increasing our brand awareness, in turn benefiting online & in-store sales.
Product Line Expansion
With established & growing distribution channels, a growing brand reputation, and a resonating customer base we can continue to drive further customer growth, extract more value from existing customers & amortise our fixed costs through further product line expansion within the Health & Wellness food market.
Use of proceeds
New product development: £15,000
Field sales: £35,000
Marketing staff: £30,000
Brand awareness campaigns: £55,000
Working capital : £41,000 +
*Based on unaudited management accounts
Vite Naturals entered into a Bounce Back Loan of £30,000 with an interest rate of 2.5% in May 2020. Repayments started after the first year and is to be paid back over six years.
The funds raised in this round will not be used to repay this loan.
The Director and founder of Vite Naturals is also a Director and Owner of Brand Matrix, a digital marketing agency of which Vite Naturals is a client.
The Director is not involved in the day-to-day running of Brand Matrix.
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