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Vite Naturals

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A Plant-Based nutrition brand using functional ingredients to help you to live with vitality.

108%
 - 
Funded 3 Aug 2021
£150,017 target
£167,020 from 134 investors
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Business overview

Location London, United Kingdom
Social media
Website www.vitenaturals.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10467278
Incorporation date 8 May 2016
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Investment summary

Type Equity
Valuation (pre-money) £2.8M
Equity offered 5.41%
Share price £17.62
Tax relief

EIS

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Business highlights

  • Just listed with Holland Barretts in-stores & online.
  • £501,000* Revenue last F/Y with 3.6 x Year-on-year growth.
  • Intentional brand positioning in rapid growth sectors.
  • Over 10,000 direct customers.
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Key features

  • Secondary Market
  • Seedrs nominee min. £17.62 +
  • Direct investment min. £15,000.00 +
  • Pay by Bank payments not accepted
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 134
  • Discussion
  • Documents

Idea

Introduction

Vite makes Plant-Based health products that make you feel great! We are innovators with what we believe to be a unique first-mover stance in the $750 Billion Health & Wellness food market (set to reach $1 Trillion in 2027).

We’re here to help the world to live with vitality, and we’re doing that by bringing the benefits of functional ingredients to the mass market. Today, we want you to join us on our journey as we aim to make true functional nutrition as available and as enjoyable as a chocolate bar or soft drink.

We currently target three key markets with our established product lines;

Vite Brain - Our Mental Performance product line utilising Nootropics & Omega. Available in supplement capsules, drink mixes & snack bars, Vite Brain combines 9 key nutrients and fatty acids that your Brain needs but is almost certainly not getting enough of. A nootropic is an ingredient that can enhance Mental Performance and Brain Health.

Vite Body - Our Gut Health product line utilising Prebiotics, Probiotic Live Cultures & Digestive Enzymes. Vite Body is available in supplement capsules & snack bars.

Vite Protein + - Our entry into the Physical Performance sector. Vite Protein + is a blend of plant-based protein sources, turmeric, cinnamon & black pepper extract to aid inflammation and promote muscle recovery.

Substantial accomplishments to date

Since launching our first product in late 2018 we have sold direct to over 10,000 customers and amassed hundreds of five-star reviews. Since this launch, we’ve worked hard to examine trends, engage with and listen to our 10,000+ customers to perfect our current products, & to expand our catalogue.

In recent months we have:

Introduced Gut Health to the snack bar category.
Introduced Mental Performance to the snack bar category.
Listed online & in-store with Holland & Barrett.
Listed with 2 of the UK’s largest health food distributors.

Monetisation strategy

As we transition from our development phase to our rapid growth phase we’re raising today to accelerate our retail outlet expansion, to drive brand awareness & in-store sales.

Distribution

Having recently won distribution with 2 of the UK’s largest health food distributors & listings with Holland & Barrett in store and online, and with conversations ongoing with the UK’s largest retailers, we aim to acquire more mass-market distribution in the next range review windows.

Brand Awareness

Utilising PR, influencers & digital marketing spend we are increasing our brand awareness, in turn benefiting online & in-store sales.

Product Line Expansion

With established & growing distribution channels, a growing brand reputation, and a resonating customer base we can continue to drive further customer growth, extract more value from existing customers & amortise our fixed costs through further product line expansion within the Health & Wellness food market.

Use of proceeds

New product development: £15,000​

Field sales: £35,000​

PR:​ £24,000​

Marketing staff: £30,000​

Brand awareness campaigns: £55,000​

Working capital​ : £41,000 +

*Based on unaudited management accounts

Investor Perks

Key Information

Outstanding Debt

Vite Naturals entered into a Bounce Back Loan of £30,000 with an interest rate of 2.5% in May 2020. Repayments started after the first year and is to be paid back over six years.

The funds raised in this round will not be used to repay this loan.

Director Disclosures

The Director and founder of Vite Naturals is also a Director and Owner of Brand Matrix, a digital marketing agency of which Vite Naturals is a client.

The Director is not involved in the day-to-day running of Brand Matrix.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,833,525

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.