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Voyager CBD

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Health and wellness company focused on producing high quality CBD and hemp seed oil products

499%
 - 
Funded 12 Feb 2021
£175,001 target
£972,124 from 300 investors
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Business overview

Location PERTH, United Kingdom
Social media
Website voyagercbd.com/
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number SC680788
Incorporation date 12 Nov 2020
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Investment summary

Type Equity
Valuation (pre-money) £1.2M
Equity offered 42.66%
Tax relief

EIS

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Business highlights

  • UK’s CBD market expected to be £1 billion by 2025
  • Two brands; 16 products; multiple distribution streams
  • Experienced management team: founded by ex-CEO of Zoetic
  • Targeting potential IPO
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.16 +
  • Direct investment min. £15,000.00 +
  • Card payments not accepted
  • Pay by Bank payments not accepted
  • Idea
  • Team
  • Updates
  • Investors 300
  • Discussion
  • Documents

Idea

Introduction

CBD is the best known cannabinoid in hemp, part of the cannabis family, and used for a wide range of health & wellness applications.

The CBD market in the UK is already bigger than the Vitamin C and D markets combined at £300m. By 2025 it is expected to be worth £1bn with 1m regular users, making it larger than the entire herbal supplement market.

What a few years ago was a curiosity is now becoming mainstream. With fast growth comes regulation and it is no surprise that the FSA, and their global counterparts, are taking increased interest. New rules take effect in the UK on 31 March 2021.

Voyager was founded in 2020 by Nick Tulloch, former CEO of Zoetic International plc, the first and, to date, only CBD company listed on the London Stock Exchange with a market capitalisation over £100m. With an experienced team and a product line created in preparation for the new regulatory regime, Voyager aims to become the trusted brand in this increasingly popular health and wellness space.

Substantial accomplishments to date

Having built a UK CBD business from scratch before, Nick and the team were able to take Voyager from concept to first sales in under a month.

Since then, our key milestones to date are:

· In November 2020, £500,000 raised in an over-subscribed seed funding round

· First distribution deal also agreed in November – our products have been available on third party sites since then

· Voyager is also available on 4 online marketplaces – Amazon, Ebay, OnBuy & Etsy

· New stores being signed up – 2 new partnerships signed in January 2021

· Also in February, we launched VoyagerLife, a complementary range of beauty and skincare products, almost doubling our total range and accessing new market segments

· Social media followers quadrupled in the last 3 months of 2020. Aggregate followers across all platforms now exceed 1,500

· Two new members of staff taken on in past two months – product development and digital marketing

Our own remuneration is contingent on success. Every director has personally invested in Voyager and has agreed to draw no salary for the first 12 months.

Our capabilities have already attracted others. We have received expressions of interest from other companies in merging with Voyager. We will remain open to the right partner as we expand, subject to preserving the culture we are built on, but we continue to focus on our strategy until then.

Monetisation strategy

CBD is all too often confused with cannabis/marijuana. We believe that success will be determined by a professional approach and strict compliance with rules. The FSA said in early 2020 that only CBD food products where a valid novel food application has been submitted by 31 March 2021 will be allowed to remain for sale. Whereas other companies may need to change formulations or even withdraw products, our products have been prepared with these new rules in mind from the start.

Increasing sales is paramount so we intend this year and next to launch more products across our ranges and, crucially, continue to open more distribution channels. Through social media, pop up events, conferences and trade fairs, we will raise awareness of Voyager.

Significant sales growth will be driven by expanding our network of stores, both online and high street. We will achieve this through creative and high quality product innovation, supported by our growing brand recognition.

Use of proceeds

We will apply our funds to:

New product launches – building on both the Voyager and VoyagerLife brands.

Brand recognition – a consistent and organised approach to SEO and digital marketing.

Innovation – we want to be at the forefront of the next generation of CBD health & wellness. Incidentally, it’s not all about CBD. Hemp seed oil has many nutritional and skincare benefits and features prominently across our products. That makes us a bit different.

Balance sheet strength – support shelf space in retailers. Small companies make little progress with big retail chains if they can’t fulfil big orders and demonstrate their own financial security.

Over time, we also intend to integrate our own manufacturing and extraction capabilities giving us control over our supply chain and product development.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,175,588

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
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  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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