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WATR

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WATR is a patented water monitoring device that can be deployed in remote locations to monitor quality.

133%
 - 
Closing soon
£250,000 target
£333,420 from 417 investors
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Business overview

Location Norwich, United Kingdom
Social media
Website www.watr.tech
Sectors SaaS/PaaS Digital B2B
Company number 11026072
Incorporation date 23 Oct 2017
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Investment summary

Type Convertible
Discount 20%
Tax relief N/A
Co investor Future Fund
45% raised from Future Fund

Matched funding applied for from Future Fund. See Key Information Tab for more information.

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Business highlights

  • Combined target market size is estimated to be worth £4.29bn
  • LOI for 108 devices with the opportunity for 1400+ more
  • Patents filed in UK, USA, HK, EU & Worldwide (Granted in EU, HK)
  • Applying for Future Fund, conditional - see Key Info
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +

Learn more about convertible loan campaigns.

Idea

Introduction

One million people die each year from water, sanitation and hygiene-related diseases.

According to a recent report from The Environment Agency, none of the 4,600 waterways in the UK met the required standards. In 2019, Southern Water was fined £120m for lack of transparency around water quality.

WATR, is a low-cost, easy to deploy, solar powered, multi-parameter solution that can be deployed in remote locations to monitor water quality. WATR communicates live data 24/7. Alerts/notifications can be set to enable early intervention to issues. Data is accessible by customers through our app or web portal.

Multiple communication modules (Sigfox, RF, Wifi, GSM), enable WATR to be deployed and send data from remote locations.

Example use cases:

- Reservoir water quality
- Drinking water quality management
- Fish farm monitoring
- River and Lake pollution warning
- Pond health monitoring
- Industrial pollution monitoring
- Agricultural pollution monitoring
- Bathing water quality

Monetisation strategy

Hardware - Our standard WATR device has a setup fee from £1600 paid upfront. Depending on the application requirement, we can add additional probes/sensors at 20% gross margin.

In the future, we plan to introduce products such as Roving WATR that can move around and monitor an area of still water; and Auto Deployment WATR that can automatically test the water at a predetermined water depth.

Customers are also expected to pay a data plan subscription of £50pm for each connected device. For that price, they will have access to our WATR dashboard, on a mobile app or on web and maintenance and support. After the end of the one-year in-water-lifespan, customers can return us the device to swap for a new device. The returned device will be cleaned and recalibrated for another customer.

Custom Installation Service - our engineers will travel to the site and install the Watr hardwares

API customisation - for bespoke integration with clients data dashboard services and hardware devices.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.