WATR is a patented water monitoring device that can be deployed in remote locations to monitor quality.
Business overview
Location | Norwich, United Kingdom |
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Social media | |
Website | www.watr.tech |
Sectors | SaaS/PaaS Digital B2B |
Company number | 11026072 |
Incorporation date | 23 Oct 2017 |
Investment summary
Business highlights
- Combined target market size is estimated to be worth £4.29bn
- LOI for 108 devices with the opportunity for 1400+ more
- Patents filed in UK, USA, HK, EU & Worldwide (Granted in EU, HK)
- Applying for Future Fund, conditional - see Key Info
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Idea
Introduction
One million people die each year from water, sanitation and hygiene-related diseases.
According to a recent report from The Environment Agency, none of the 4,600 waterways in the UK met the required standards. In 2019, Southern Water was fined £120m for lack of transparency around water quality.

WATR, is a low-cost, easy to deploy, solar powered, multi-parameter solution that can be deployed in remote locations to monitor water quality. WATR communicates live data 24/7. Alerts/notifications can be set to enable early intervention to issues. Data is accessible by customers through our app or web portal.


Multiple communication modules (Sigfox, RF, Wifi, GSM), enable WATR to be deployed and send data from remote locations.
Example use cases:
- Reservoir water quality
- Drinking water quality management
- Fish farm monitoring
- River and Lake pollution warning
- Pond health monitoring
- Industrial pollution monitoring
- Agricultural pollution monitoring
- Bathing water quality

Monetisation strategy
Hardware - Our standard WATR device has a setup fee from £1600 paid upfront. Depending on the application requirement, we can add additional probes/sensors at 20% gross margin.
In the future, we plan to introduce products such as Roving WATR that can move around and monitor an area of still water; and Auto Deployment WATR that can automatically test the water at a predetermined water depth.
Customers are also expected to pay a data plan subscription of £50pm for each connected device. For that price, they will have access to our WATR dashboard, on a mobile app or on web and maintenance and support. After the end of the one-year in-water-lifespan, customers can return us the device to swap for a new device. The returned device will be cleaned and recalibrated for another customer.
Custom Installation Service - our engineers will travel to the site and install the Watr hardwares
API customisation - for bespoke integration with clients data dashboard services and hardware devices.
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