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wawa fertility

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Aiming to build a modern operating system for fertility treatments to support patients & clinics

78%
€100,001 target
€78,935 from 29 investors
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Business overview

Location Copenhagen, Denmark
Social media
Website www.wawafertility.com
Sectors Healthcare Digital Mixed B2B/B2C
Company number 41507349
Incorporation date 9 Jul 2020
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Investment summary

Type Equity
Valuation (pre-money) €17.6M
Equity offered 0.57%
Tax relief N/A
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Business highlights

  • Launched in Denmark, UK, Sweden and Norway
  • Personalised app based assistant for women in fertility treatment
  • Building an integrated clinic tool for seamless patient journeys
  • Secured VC-funding from MMC Ventures, Founders and angels
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Key features

  • No Secondary Market
  • Seedrs nominee min. €11.16 +

Idea

Introduction

Despite the fact that 1 out of 6 couples experience infertility, a number that is only going to grow in the future, we are still not good enough at treating patients.

At wawa fertility we believe we need a fundamentally different approach to fertility treatments. Despite the growing number of people that struggle to conceive, the current methods of fertility treatment are far from optimal. Costs are high, diagnostics take a long time and many patients in treatment experience mental health difficulties. The root cause of these challenges are lacking, biased and unstructured data within reproductive health.

We are a female founded company, powered by women, working for better treatment solutions for women. Together with our community of thousands of women in treatment we aim to fix the broken fertility treatment model.

We are doing this by enabling women to take control over their fertility journey via our patient focused app and community. At the same time the wawa platform allows clinics to monitor their patients during treatment, which enables them to change the course of treatment and use more clinical and health-related factors when evaluating the treatment and the chances of success.

In 2022 we closed 2.7m EUR in seed funding from MMC Ventures and Founders as well as a number of angel investors. Now we want to give our users and the women in our community the opportunity to also get fully onboard the wawa mission.

Monetisation strategy

Our overall go-to-market approach is a B2C2B-model. By achieving critical mass on the B2C user base we will have two major sources of revenue when fully developed:

1. We are solving a large clinic pain by matching them up with relevant patients. They will get access to more patients through onboarding and referrals from the wawa app as well as the tools to deliver better experiences to their patients. We will sell our clinic platform on an annual subscription model and a fee per patient we are referring to the clinic.

2. We are also aiming to launch “Evidence-as-a-Service” for research institutions and pharmaceutical companies, where we provide them with access to proprietary data and the opportunity to recruit patients for clinical trials from our user base.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €17,584,922

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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