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Whoomies

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Whoomies aims to turn shared accommodation into a social & hassle-free experience thanks to technology

151%
 - 
Funded 16 Jul 2019
€300,003 target
€454,294 from 187 investors
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Business overview

Location Neuilly sur Seine, France
Social media
Website www.whoomies.com
Sectors Property Digital Mixed B2B/B2C
Company number 825268204
Incorporation date 27 Jan 2017
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Investment summary

Type Equity
Valuation (pre-money) €2.3M
Equity offered 16.27%
Tax relief N/A
  • Idea
  • Team
  • Updates
  • Investors 187
  • Discussion
  • Documents

Idea

Introduction

We believe that everyone has the right to an easy, hassle-free, room hunting and flat-sharing experience. But, only a few of us can agree that we actually do.

Whoomies was founded in 2017 with the mission of helping millions of people get the most out of their shared housing hunt and move-in.

In less than 2 years, we successfully rolled-out 2 amazing products:

→ Whoomies App is the first mobile app, helping people match with their perfect roommate while allowing them to find their ideal accommodation.
Check our amazing metrics below 👇🏻

→ Whoomates, our B2B solution, empowering co-living & student accommodations by automating their room allocation processes.
Our customized smart-matching algorithm and resident application forms are time savers and create opportunities to grow both revenues and resident satisfaction through big data analysis.

As a human-centered company, what a better way for us to grow than to make our customers, fans and investors join our journey.

Intended impact

Finding a new apartment can be very tricky, and moving to a new country/city makes the whole process even harder.

Some of the biggest pain-points for tenants searching for shared accommodation include:
→ Finding people looking for a flatmate.
→ Finding a reliable ad.
→ Compiling the necessary documentation to be able to rent.
→ Handling the administration, insurance & more.

And sharing a home is not anymore dedicated to students: 60% of flat-sharers in the UK are professionals!

Our needs and expectations are evolving; as we start looking for more flexible solutions, work/life balance and social interactions.
Logically, shared housing has become one of the leading and most promising trends of residential real estate.

Whoomies brings a brand-new and innovative answer to those challenges: helping people create the ideal flat-share, while making their home hunting a unique & simple experience.

We aim to shape the shared housing market thanks to our full-circle and tenant-driven approach.

By including access to housing-related services inside Whoomies App by end-2019, we aim to cover all aspects of room hunting.

Substantial accomplishments to date

We take great pride in having successfully launched, to our knowledge, the first shared housing mobile app in France and London, on both iOS and Android stores.

- Outstanding traction of the Whoomies App thanks to user experience and innovative features, which as far as we are aware, are unique.

- Joined the biggest startup incubator in the world, Station F & the french PropTech Accelerator, Paris&Co.

- Targeting a huge opportunity using our technology as a B2B solution dedicated to shared accommodation property managers: Whoomates.

→ Built our products with one goal in mind: creating a best-in-class User Experience that distinguishes us from our competitors, thanks to an innovative approach focused on people’s needs.

A selection of our major achievements since our incorporation:

All of this has been possible because we have built a cross-functional team of amazing members dedicated to improving people’s lives.

Monetisation strategy

After being named among the best-in-class apps by Apple and proving our product-market fit, the time has come to start monetizing.

- Tenants: direct monetization through value-added features that will shorten the room hunting process (eg: Tinder-like features for matching, trust features for room application)

- Room listers: Premium Adverts & paid features to manage tenants’ application processes.

- Services: Business provider strategy (kickback) through exclusive partnerships; offering a range of highly valuable services helping our users to settle in new cities easier.

Those multiple revenue streams allow us to be seen as a low-cost solution for users, advertisers and partners, while maximizing our ways to be profitable. This makes our model scalable, replicable and long lasting.

The Whoomates business model is simple, shared accommodation managers will be charged a setup fee, to tailor our solution according to their needs & specifications. And will pay per matched resident.

Use of proceeds

1) Product improvement and monetization.

Whoomies App [V2 & V3 Launch + Web-based platform]:
- Improved User Experience.
- New tech components (AI, new chatbot, video).
- Enhanced room applications (application form assistance...)
- In-app services.

We aim to further improve our user experience in 2019 by going deeper into the searching and move-in processes while focusing on monetization.

Whoomates [V1 Development & Launch]:
We are looking to fully automate our room allocation process while creating a data-management dashboard for residence managers.

2) Team expansion.

Key Recruitments (2-4 full-time):
- Grow our tech development resources.
- Scale up our business development efforts.

3) Customer Acquisition.

We’ve been successful at customer acquisition since the very beginning of our journey.
--> Keep on using communication and acquisition tools as a leverage for expansion and revenue.
--> Expanding to the entire UK & launch trials in new highly targeted markets.

Notices

Please note investors in this round will be receiving ordinary shares in the company which have pro-rata rights to voting and a return of capital on a winding-up or exit. Please note that an existing investor in the company holds 1x participating preference shares. This means that on a winding up or sale of the company this shareholder will receive €250,000 before then participating pro-rata alongside ordinary shareholders.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €2,332,044

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
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  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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