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Wombat Invest

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Empowering the next generation to take control of their financial futures via themed micro-investing.

173%
 - 
Funded 25 Feb 2020
£250,000 target
£435,717 from 331 investors
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Business overview

Location London, United Kingdom
Social media
Website wombatinvest.com
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 10966427
Incorporation date 17 Sep 2017
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 14.77%
Tax relief

EIS

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Business highlights

  • Allowing people to invest in brands they use, love and understand
  • Free to invest for accounts up to the value of £1,000
  • Reducing the barriers to entry through fractional shares
  • Curated so we pick the themes relevant to people today
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Key features

  • Secondary Market
  • Seedrs nominee min. £15.85 +
  • Pay by Bank payments not accepted

Idea

Introduction

We want to improve the financial habits of a generation of millennials by breaking down the barriers to traditional investing.

Wombat makes investing easy. Open a FREE account in minutes and get started with just £10. Choose from a range of carefully selected themed funds that includes companies such as Netflix, Google, Tesla, and Amazon.

Customers can create a personal portfolio that reflects their lifestyle, interests, and beliefs. They can save as they spend through automatic ‘round-up’ and auto-invest functionality so they can seamlessly integrate good financial habits into their lives.

Wombat is free to use for customers up to the account value of £1,000, with free unlimited trading and custody.

We are launching individual fractional UK shares in the coming weeks and planning our launch into Europe within the next year.

Our goal is to be a global curated investment platform for the next generation with millions on our platform in the next 5 years.

Customers can choose from a range of carefully selected themes that reflect your lifestyle, interests, and beliefs.

Wombat - Effortless Investing for Everyone.

Intended impact

We believe people around the world want to improve their financial circumstances, but the misconceptions of the market, complexity and lack of education prevents people from accessing many opportunities. We created Wombat, an accessible thematic investment platform to solve this.

Studies have shown there are millions of millennials who are ready to start investing but don’t know how. The problems are:

Confusion - People don’t know what to invest in, or how to get started.

Price - People feel investing is expensive.

Time - People feel it takes a lot of time to start investing.

Our solution will improve the financial habits of a generation of millennials in the UK, Europe and beyond.

Substantial accomplishments to date

• We’ve got 12,500 users already!

• Performing above market standards for monthly and weekly active engagement on the platform.

Whilst we’ve also been busy achieving the following;

• Raised a total of £260k to date. Including £210k from crowdfunding which enabled us to launch our fully-fledged app that was released on both iOS and Android stores.

• Launched the app in the summer of 2019.

• We’re part of the FinTech Alliance community.

• Been nominated as best Newcomer for the Robo Investing Awards.

• We’re on the Natwest Accelerator FinTech programme.

• Received positive coverage in The Times, Moneywise, AltFi and The Daily Mail’s This is Money.

Monetisation strategy

Wombat is free to use until the user’s account value reaches £1,000. After that, we charge £1 per month plus 0.45% of the value of their investments. This pricing model will mean that everyone will be able to start investing for their future, no matter what their income level is. This then allows us to convert freemium users into paying customers as they build confidence and gain experience investing.

A main priority for us is to be one of the first companies of this kind to execute internationally, with plans to enter Europe and Australia within the next 3 years, so the volume of available potential users will also play a role in our monetization strategy.

We also plan to add more products and features along the way, which will include premium subscriptions, Junior ISAs, and retirement accounts.

Use of proceeds

User acquisition - We will continue to build our customer base and fulfil our growth strategy with a significant increase in marketing spend to drive customer growth.

Product Development - Increased app development spend to cater for the following;

- Referral program to further drive customer growth and investment on the platform.
- Promo codes through marketing partnerships.
- Instant Payments - Integration with Apple and Android pay.
- New Funds - Launching a range of additional themes in the Wombat portfolio.

Customer Experience - Continue our mission to educate our customers about investing and grow our community of first-time investors.

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To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,507,420

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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