Wunder

Idea

Introduction

Social media has changed the world. It’s started movements and brought us closer together. But we believe it’s time for an update. Time to boot out the trolls and raise up the changemakers.

With fully verified users, a focus on positivity plus an innovative in-app currency (Wunder coins), Wunder revolutionises social media AND the world of giving.

It allows users to gift in-app currency (with real world value) to causes and projects that they care about. They can buy this currency or earn it, thanks to a 50/50 ad revenue split. Organic content created by users will have a positive slant and, due to rigorous user verification, Wunder intends to be a safe, fun space for its Gen Z and early Millennial audience.
It's the perfect moment for this platform since the media and governments are increasingly vocal about online safety. But tougher legislation could take years to go through and we're offering this capability now.

It’s time to discover that good things happen when you Wunder.

Monetisation strategy

Our GTM strategy target is to achieve 288k downloads in year 1. Once these active users are established, we’ll charge fees to brands and agencies who’ll use our platform to advertise to our users, through in-feed videos, branded content etc.
A similar model to all social platforms, in other words. However, Wunder is about making a difference, so we do things a little (ok, a lot) differently.

We’ll share 50% of our ad revenue with users via an in-app currency called Wunder Coins. These can only be used in-app as donations to causes that Wunder users feel passionate about. Brands will receive quarterly statements on how that 50% has helped people and the planet. Each coin has a unique ID, so they can see exactly what their demographic care about.

Phase 2 of our roadmap includes more revenue streams, such as Affiliate Programmes through the Wunder Marketplace as well as aggregated data capture. However, no personal user data will ever be sold.