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YEO Messaging

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YEO Messaging is a next generation communication platform providing security, confidentiality & privacy.

171%
 - 
Funded 29 Mar 2021
£500,000 target
£859,393 from 649 investors
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Business overview

Location Hammersmith, London, United Kingdom
Social media
Website yeomessaging.com/
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 10785061
Incorporation date 23 May 2017
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Investment summary

Type Equity
Valuation (pre-money) £10.1M
Equity offered 7.85%
Share price £6.65
Tax relief

EIS

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Business highlights

  • Valuation of £8.3m when only considering issued shares
  • Founder has had 3 exits including sales to NASDAQ & JSE companies
  • Huge market in regulated industries e.g. Healthcare, Fintech, etc
  • Patented continuous facial authentication needed to view messages
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Key features

  • Secondary Market
  • Seedrs nominee min. £13.30 +
  • Direct investment min. £25,000.00 +
  • Pay by Bank payments not accepted
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 649
  • Discussion
  • Documents

Idea

Introduction

In a digital world, three things are imperative: privacy, security, control. YEO connects business with people via an ultra-secure private messaging app that provides all three.

Focused on regulated industry needs for a messaging platform that addresses user authentication and confidentiality and meets privacy law requirements to provide a trusted business to consumer channel.

Our patented continuous facial recognition requires users' ID as an authentication key to display content, making it impossible for someone else to read your messages. Content cannot be screenshot, copied, saved or forwarded unless allowed. Our Geofencing and Burn After Reading features provide sender control even after content is sent. YEO guarantees delivery to the person rather than just the device.

Healthcare, insurance and other regulated markets need a compliant, innovative alternative to consumer messaging apps. YEO (Your Eye Only) is the uncompromising solution.

Substantial accomplishments to date

YEO was selected as one of just eight companies worldwide for the highly competitive and revered CyLon London’s Cohort 10 accelerator in the autumn of 2019, and have since been recognised as the provider of a business alternative to platforms like WhatsApp.

We are developing YEO to allow businesses to meet todays complex regulatory and data privacy environment. With a clear emphasis on API design and open frameworks YEO will be able to easily integrate into new and legacy architectures allowing businesses of all sizes to meet their GDPR, CCPA, MiFID II and industry specific regulations. The Company has filed patents in the US (Granted & Issued March 2020), UK, Europe and China. And are currently focussing our product launch on secure communication solutions with existing and potential partners, including; a worldwide insurance company, a European medical society, a border control & customs solution, and UK government security. Each have a clear demand for our game changing platform, which will lead to revenue through engineering and future license fees.

Our highly skilled, multi-disciplined team is headed by our founder Alan Jones, who has three previous exits including sales to NASDAQ and JSE companies and has taken ideas from conception to World market leaders. The team have multi faceted experience including enterprise and National Security level integration through COO Alan Wilson's work in Defence, JP Morgan and Barclays Capital and extensive brand and product marketing experience with co-founder Sarah Norford-Jones.

Monetisation strategy

Our Software as a Service revenue model will offer four levels of options, from Freemium through to Enterprise level. The Company are committed to releasing a free to consumer product then an Administration tool for SME users to purchase licenses and manage compliant messaging within their teams, while developing the enterprise solutions with established business partners.

YEO Messaging - For anyone to download and private message. Offers access to all our new features. Future paid upgrade path to new features.
YEO Pro - For professionals or power consumer users communicating with peers, clients or patients. With additional storage, the YEO Library feature and desktop application.
YEO Business - For businesses of up to 1000 users seeking additional administration tools. Which will have customised administration features, authenticated business channel and backup.
YEO Enterprise - For large businesses with over 1000 users. Which will have wholly customisable implementations either on-prem or Cloud based.

Use of proceeds

YEO will use funds to expand the team to accelerate development of its desktop and enterprise solutions to drive revenues. By adding critical engineering talent to develop new features such as payments and document signatures, YEO will further commercialise it's intellectual property, while focusing business development on expanding the relationship with cornerstone partnerships to expand into select corporate markets. We have started the journey with a partnership in insurance and healthcare that allow us to perfect the product design to true market requirement building the foundation for growth. We will leverage these cornerstone partnerships to roll out YEO as "the" professional private and confidential communication platform of choice.

From this we will expand our services within these companies, their clients, and markets, covering other areas of secure messaging, while providing a proven private messaging platform to sell to external SME and enterprise clients globally.

Key Information

Debt

The company has the following outstanding loans:

£80,000 business continuity loan with repayments starting in May 2021 and to be repaid over 5 years at an annual interest rate of 3.39%.

Directors loan of £472,000, this has no repayment date and no interest.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £10,092,126

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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