YesColours is changing decorating for the better with innovative packaging and colours for everyone.
- Named 'Best Newcomer' in Livingetc Style Awards
- MOM growth since launch in April 2022*
- Launched industry first fully recyclable alternative to tins
- Backed by industry experts with global distribution network
YesColours is here to inspire joy through feel-good paints in astonishing colours. They are focused on protecting our planet, inspiring creativity, celebrating culture and rediscovering the love and drama of colour.
Paints that not only look good but that you can feel good about, using innovative colour technology and are completely safe for you, your family, your co-workers, your pets, and the environment — as well as game-changing recyclable packaging that reduces waste going to landfill.
*based on unaudited management accounts.
Substantial accomplishments to date
YesColours has designed and launched the UK's first fully kurb-side recyclable paint pouch for DIY customers which aims to replace the traditional paint tin and tackle paint waste going to landfill.
Only 2% of paint tins are currently recycled in the UK and 14,000 tonnes of paint tin waste and 55 million litres of paint goes to landfill every year.
Over-ordering is a large contributing factor to paint waste and left-over paint. That's why YesColours paints are sold in 1 litre units so customers can more accurately order the paint they need, whilst also returning any paint back to YesColours for free — saving time, space and money.
YesColours launched in April 2022 and have since won 3 awards from the Marie Claire Sustainability Awards (highly commended), Livingetc Style Awards, and Real Homes Awards.
Their paints have been used by Sheffield Children's Hospital, Firstsite Museum (Museum of the Year) as well as supported numerous community spaces and mental health charities such as Place2be, Rethink, MindOut as well as NIP cancer recovery.
YesColours have been featured at Stylist Live 2022 and recently joined Habitat and TikTok for an exclusive press and media event discussing home decor and consumer insights for 2023.
We have been on building direct relationships with our community, selling directly online via YesColours.com, whilst continuously learning and developing our products and services.
YesColours also generates revenue through B2B opportunities with museums, offices, public spaces, as well as interior designers and property developers.
We plan for our growth to be driven by new product development (including antimicrobial paints that fight bacteria and viruses), focusing on our B2B and retail opportunities with a number of exciting partnerships with high-street home decor brands, exciting collaborations and expansion internationally with the aim to work with a global network of independent paint manufacturers in North America, Europe, and Asia.
We will also be launching new eco-friendly and fully recyclable colour swatches and fandecks.
Our ambition is also to grow YesColours beyond paints into other verticals — from homeware products to fabrics, to creative pop-ups and community spaces.
Use of proceeds
YesColours will use the funding to recruit new members of the team that will be dedicated to our growth opportunities in the retail, B2B and DTC sector, as well as expand our product range with new innovative products (including paints that fight bacteria and viruses) and deliver exciting brand collaboration opportunities in 2023.
Investment in this round
The company received an additional £157,000 in February and March on the same share price as this round. This investment has been included in the pre-money valuation.
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