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Yodomo

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The platform for creative experiences with 100+ online courses, kits and live workshops.

201%
 - 
Funded 15 Jan 2020
£50,001 target
£100,778 from 227 investors
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Business overview

Location London, United Kingdom
Social media
Website yodomo.co
Sectors Content & Information Digital Mixed B2B/B2C
Company number 10555641
Incorporation date 10 Jan 2017
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Investment summary

Type Equity
Valuation (pre-money) £1.4M
Equity offered 6.71%
Tax relief

EIS

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Business highlights

  • 100+ online courses on the Yodomo platform
  • 100% MoM revenue growth since Sep in kits
  • Kits featured in Evening Standard and Guardian Gift Guides
  • Several live experience partners, such as The Sunday Times
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.35 +
  • Pay by Bank payments not accepted
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 227
  • Discussion
  • Documents

Idea

Introduction

Yodomo unlocks your creativity with high quality courses, kits of materials, and live experiences from artists and makers.

Backed by over 200 investors, we’ve built a marketplace for crafting and making, creating new revenue streams for artists and makers, and meeting the growing demand for learning creative skills online and live learning experiences.

Our customers can learn weaving, spoon carving, bookbinding, sourdough baking, drawing, sewing, botany and more, through:

- Professional video & photography step-by-step online courses

- Kits of materials

- Live workshop experiences

After a successful raise of £142k in 2018, Yodomo has moved quickly to grow its team, inventory, instructors and community.

Yodomo is now focusing on transactional growth, expanding its live experiences offer, and growing its route to market for kits and courses.

Intended impact

Yodomo aims to disrupt the often under-estimated market of crafts; a market already worth £3.4bn in the UK, by bringing crafts and making to the forefront of the $4.2 trillion global wellness industry.

The increasing pressure of the modern world has led to a crisis in work/life balance, negatively impacting our wellbeing. This imbalance costs UK businesses £70bn annually, leading to a booming corporate wellness market expected to globally grow 7% YoY to 2025.

Yodomo's live experiences bring creative making into the workplace. Research from the WHO, BBC, and UCL shows that creative activities help with wellbeing, mood and productivity.

Future product development plans are to create a B2B digital subscription service and we'll be working on early stage prototypes in the near future.

In addition, with the retail sector looking for “multi sensory, immersive, spaces that tell stories and satisfy our human need for adventure and experiences” (John Vary, John Lewis & Partners Futurologist), Yodomo positions itself as a lead supplier for the retail sector bringing together online and offline experiences.

Yodomo is partnering with Queen Mary’s University London on a research project to evaluate the impact of our live experiences, delivered by QConsult and supported by J.P. Morgan.

Substantial accomplishments to date

In just over a year we’ve created a marketplace inventory, established the Yodomo brand and developed a growing creative community.

We’ve developed a marketplace with over 100 online courses and kits. We’ve focused on growing our dedicated making community by on-boarding talented instructors and creating an ambassador programme.

We’ve established content partnerships with major publishing houses to create online courses, and we've launched sustainable kits for sale with sustainable brand parters such as Hiut Denim and Offset Warehouse. Our kits were selected to feature in the Evening Standard and The Guardian Christmas Gift Guides 2019.

We’ve responded to the demand for live experiences, using this opportunity as marketing activation for our online product, laying the groundwork for the launch of our scalable B2B digital subscription offer and opening up a new revenue stream.

We're working with leading names in art, craft, design, fashion and sustainability, including London Craft Week, Clerkenwell Design Week, Royal Society of Sculptors, Hemingway Design, New Designers and Cass Art.

Our corporate clients include Ticketmaster, Innocent, and Fora, our education partners include London College of Fashion and University of the Arts London, and event partners include Oxo Tower and Kickstarter.

In 2019, Yodomo participated in the Deutsche Bank + Nwes Made for Good accelerator ‘We in Social Tech’ and was nominated for Seedrs ‘Seedling of the Year’ award.

Monetisation strategy

Yodomo sits at the intersection of the £565 million UK e-learning market, the £3.5 billion UK crafts market and the $4.2 trillion global wellness market.

The global crafts industry generates around $100 billion revenue annually and there are around 850 million crafters across the world.

We're now set to scale the business by shifting from inventory growth to focus on transactional and customer growth.

We are focussing on driving revenue in 2 key areas in the next 12 months:

- Online 'course and kit' sales through our own platform and third party platforms focussing on Amazon Marketplace, and exploring Etsy and Folksy.

- Live experiences, working with corporate and retail clients.

Marketing activation is through the Yodomo ambassador programme, social media marketing, live workshops and influential partnerships.

Use of proceeds

As a marketplace startup, we’ve focused on inventory growth. We're now moving to focus on customer and revenue growth.

We're raising funds at this stage to grow and evidence our business revenue, whilst we investigate the next major stage of institutional investment, where we will be focussing on product development.

- Expand our live experiences client base with corporate and retail, bringing in a sales team support to develop commercial leads.

- Invest in getting Yodomo kits for sale on Amazon Marketplace and other third party platforms, using skilled practitioners to maximise visibility and optimise sales.

- Onboard more instructors from our waiting list and continue to launch new online courses each month.

- Early stage prototype a B2B digital subscription service working from insight from QConsult research.

- Utilise software solutions to meet consumer and business needs; such as bookings functionality, automation of processes and data science to help with personalisation and recommendation.

Key Information

Debt

Please note, there is an outstanding directors loan of £20,027.73. This loan has no interest rate.

Investor funds will not be used for the repayment of this loan.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,400,138

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.