Yonder

Idea

Introduction

We were tired of stuffy, corporate cards designed for businessmen in the 1980s. For too long, credit cards only served to make banks loads of money – causing an entire generation of consumers to stick clear of them, missing out on the real benefits that credit cards can bring.

We're on a mission to change that. We're rebuilding the world's relationship with credit by showing people that responsible use of credit can unlock new experiences and adventures, while building your credit for the future and giving you greater peace of mind when you spend and travel.

We built our rewards program from scratch. Every month we handpick 8-10 of London's finest bars and restaurants and serve them to you right in the app. All you have to do is find one you like, show up, pay normally and we'll give you the choice to use your points to cover the cost or earn bonus points. It's that easy.

Monetisation strategy

Yonder has four revenue streams. Let’s dive into them.

Membership fee – we charge a monthly membership of £15 or an annual membership of £160 a year, meaning don’t rely on charging extortionate interest in order to be a sustainable business. It covers our operating costs, our member rewards and other benefits like travel insurance.

Rewards partnerships – we partner with some of London’s best bars and restaurants and have different monetisation partnerships with each of them. There are a multitude of ways to monetise these relationships - campaigns, promotions and advertising through our owned audiences.

Interchange – when you use your Yonder card anywhere in the world, Mastercard pay us a tiny portion of that transaction. These tiny amounts add up to a lot.

Interest – we want to make sure the credit facility is easy to understand and make use of. We support responsible use of your credit line, which means we want to let our members pay off their bill at a pace that works for them.