ZAG is a new disruptor in the Non-Alcoholic drinks market
- ZAG is a disruptor in the booming NOLO alcohol market
- Successful D2C test market completed
- Investment secured from Velocity Capital Advisors Ltd
- Featured in The Independent, Women's Fitness, The Mirror & Metro
ZAG is a disruptor in the booming NOLO alcohol market, offering something different: a healthy soft drink recipe, the appearance of a beer and a unique taste.
Despite the growth of NOLO drinks, consumers are unhappy with the choice: 50% of 18-44yr-old alcohol consumers would like more non-alcoholic options (Mintel)
Typical NOLO drinks copy alcohol products – like beer – but remove alcohol. For many, they taste inferior to the alcohol version: “Doubts over taste have been a stumbling block for non-alcoholic drinks” (Mintel)
Many consumers are rejecting soft drinks as too sweet and unhealthy: 81% are concerned about the sugar content of soft drinks (Grocer).
ZAG aims to redefine NOLO with a unique product - not another sweet soft drink, or poor tasting alcohol-free beer.
The alcohol-free market growth is a major international trend, yet it's still full of "me-too" products. We believe this market will evolve through product and occasion innovation, thus representing a global opportunity.
Substantial accomplishments to date
DECEMBER 2020 - Product development completed (a low sugar, low calorie blend of kombucha, green tea, lime, lemon, mint and natural hemp flavouring with no added sweeteners)
FEBRUARY 2021 - D2C test market launched
APRIL 2021 - Velocity Capital VC fund invest in ZAG after identifying the brand as an innovative, high growth potential entrant in the F&B sector
JANUARY 2022 - Regional launch in the hospitality trade
ZAG’s positioning – as a healthy alcohol-free drink sitting between alcohol-free beer and soft drinks sectors – allows the brand to access consumers via multiple distribution channels. It also allows the brand to steal share from the alcohol-free beer and soft drinks categories.
ZAG can compete with alcohol-free beer in pubs and bars and adult soft drinks in supermarkets; offer an excellent alcohol-free accompaniment to food in restaurants; provide an interesting, healthy alternative for the corporate and events sector; and fit well with leisure venues such as gyms and sports clubs.
ZAG also benefits from the trend towards on-line sales and the advantages of tight consumer targeting from digital advertising. ZAG is already sold via its own website and Amazon.
The trend towards alcohol-free is global, representing huge growth potential for ZAG as an innovative, healthy, alcohol-free alternative drink in Europe, the US and beyond.
Use of proceeds
- Marketing (inc Advertising) - 44%
- Salaries (no Founders' salaries being paid) - 29%
- Fundraising Fees & Expenses - 6%
- Product Development - 3%
- Working Capital - 18%
The company has a Directors' loan of £11,052.60 (charged at 2% p.a. applied monthly, non-compounding). The directors' loans will only be repaid once the company is profitable and will require board approval.
The funds raised from this investment round will not be used to repay this loan.
The share price for this round is £0.0653. The investment multiple for the campaign has been set as £6.53 for 100 shares in the business.
Open an account to get access to the team members of ZAG Drinks
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.