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Zobi

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We're a technology company with a passion for creating products that put your privacy first.

374%
 - 
Closing soon
£150,001 target
£561,307 from 726 investors
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Business overview

Location London, United Kingdom
Social media
Website zobi.ai
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 11335678
Incorporation date 30 Apr 2018
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Investment summary

Type Equity
Valuation (pre-money) £6.5M
Equity offered 7.94%
Tax relief

EIS

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Business highlights

  • Featured in Wired
  • Winner of European Product Design Award 2020
  • Won The Startup Series - UK's largest seed funding competition
  • Recognised by Google and KMPG as a top startup
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.08 +

Idea

Introduction

Imagine a world where you could connect to any Wi-Fi without a password, without compromising on security.

How often are you at the back of the router, reading out the Wi-Fi password to visitors?

You are inadvertently exposing your privacy and personal data to untrusted devices.

Over 30% of smart devices have security vulnerabilities, with 15 billion personal data records sold on the dark web.

Our first device and app, Hedgehog is simple & secure

Features currently in development:

- Contactless Wi-Fi for guests. Tap and browse. No passwords

- Visitors have access for 24-hour per tap

- Your home or workplace Wi-Fi is isolated from visitors’ devices

- We anonymously monitor the Wi-Fi

- Learning what ’normal’ looks like for you

- Artificial Intelligence detects and blocks suspicious activity or devices

- Regular scans show you security holes and how to plug them

- Activity log gives visibility of what’s happening on your Wi-Fi

- The ability to reserve Internet bandwidth when you’re working from home

Monetisation strategy

We're creating a new category 'Home Intelligence' to protect your privacy and personal and sensitive data.

Including financial records, medical data, photos of your kids & corporate data.

Our ethos is ‘Always Secure’

We follow the government’s Secure By Design approach to IoT (Internet of Things) technology, using the world’s top ethical hackers to push us to our limits.

Zobi aims to become the must-have lifestyle brand for smart devices with privacy and cybersecurity protection at the core.

Our first product, Hedgehog is for consumers and businesses and will be sold under a subscription model with year one’s fees including the hardware.

- £149 to £199 in year one (different models)

- £49 each year after

We have different sales channels in the pipeline:

- Direct to customer

- Wholesale and retails

- Value Added Resellers

- An offline B2B offering

Our three-year goal is to license our software Intellectual Property to other hardware manufacturers as we shift towards a software-only company.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £6,506,342

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.