Beans is a tech driven marketplace that connects coffee lovers to the best independent coffee roasters
Business overview
Location | Bracknell, United Kingdom |
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Social media | |
Website | beanscoffeeclub.com/ |
Sectors | Food & Beverage Digital B2C |
Company number | 11974026 |
Incorporation date | 1 May 2019 |
Investment summary
Business highlights
- 300% YOY growth (2022-2023), 12 month revenues of £730k*
- Operationally profitable since Sept 2023*
- Low-risk business model; we dont hold stock
- Established partnerships with Currys and DeLonghi
Key features
Pitch
About the Campaign
Beans is on a mission … to help people discover a better coffee experience at home by making freshly roasted coffee accessible to a wider market.
We do this in a number of ways
• Handpicking only the best independent roasters with interesting stories to tell
• Taking the guess work out of knowing which coffees suit people's taste with our intelligent matching system
• Allowing people to buy coffee how and when they like (we aren't JUST a subscription company)
• Ensuring every coffee is freshly roasted and sent direct for the ultimate fresh coffee experience
• Creating inspiring content about making and understanding fresh coffee
We are raising investment to develop our offerings & launch our equipment proposition, tapping into an additional revenue market and taking our business from a coffee subscription proposition to a fresh coffee marketplace targeting a main stream, mass market audience.
Business Model
Our marketing strategy comprises of:
- paid acquisition (Meta and Google)
- brand partnerships (Virgin wines, etc)
- recommend a friend (launching soon!)
- micro influencers
- affliates
- retailer partnerships (Currys, DeLonghi etc)
We are uniquely positioned to support retailer partners, ensuring a great coffee experience for customers purchasing espesso machines. Our level of personalisation ensures their customers find a coffee they love and our low entry price point means we can offer free-with promotions.
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