bndle is an innovative marketplace that connects modern parents and families with independent baby brands
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.wearebndle.com/ |
Sectors | Clothing & Accessories Digital B2C |
Company number | 13521264 |
Incorporation date | 20 Jul 2021 |
Investment summary
Business highlights
- An innovative way for parents to shop for products, services & expertise
- Capitalise on the global baby products market worth over $158bn
- 100+ independent brands signed up as pre-launch partners
- A platform that will be built on personalisation and reactivation
Idea
Introduction
We are bndle, an innovative marketplace that connects modern parents and families with independent baby brands. Our platform will make it easier for parents to access thousands of independent kids and baby brands all in one place.
We will offer products, services and expertise to help families on their journey through parenthood.
bndle is built on personalisation and designed to maximise customer lifetime value. Our marketplace will analyse millions of data points and use machine learning to recommend the most relevant products for every milestone and lifestage.

Our vision is twofold:
1) To make life easier for families by helping them to find what they need, when they need it
2) Supercharge independent brands by connecting them with new families and growing their sales
There is a huge opportunity to scale globally and revolutionise how parents shop the baby sector.
Join us on our journey to make life easier for parents

Monetisation strategy
bndle will have 3 main monetisation strategies:

Our market represents a lucrative opportunity for investors:
- The global market value of kids and baby products at $158 billion
- By 2030, the market value is estimated to reach $353 billion
- The UK market currently accounts for £8.3 billion.
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