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Brickowner

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Property investment platform. Helping property asset managers onboard and manage their investors.

118%
 - 
Funded 31 Jul 2019
£225,001 target
£282,015 from 435 investors
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Business overview

Location London, United Kingdom
Social media
Website brickowner.com
Sectors Property Digital Mixed B2B/B2C
Company number 09709791
Incorporation date 30 Jul 2015
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Investment summary

Type Equity
Valuation (pre-money) £9.5M
Equity offered 2.74%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 435
  • Discussion
  • Documents

Idea

Introduction

Investment through the Brickowner platform has grown from £347k in 2017 to £1m by February 2018, and over £10m by April 2019.

For property asset managers and developers, we manage their investor onboarding - Anti Money Laundering (AML), Know Your Client (KYC), investor categorisation, and escrow requirements.

This process is increasing in complexity due to increased regulation, and is often done offline, which is slow and expensive. By taking this online for them, we allow them to save money and focus on their core business, property.

As part of this service, we make these investments easier to access for crowd investors on our platform, providing them with professionally managed property investments they wouldn’t otherwise have access to. This benefits the investors and the asset managers.

Our addressable market is all property developers and asset managers who need to streamline their third party investor onboarding and management, and all investors wanting to invest into property.

Intended impact

Brickowner aims to become the leading service provider for property developers and asset managers wanting to improve the cost and efficiency of onboarding and managing their investors.

Our model has been proven with repeat business from 2 client groups:

1. Our experience suggests that for property asset managers, on-boarding and managing investors is becoming increasingly complicated. We have automated this process, making it significantly cheaper and quicker than offline processes. Designed to save asset managers time and money, giving their investors an improved customer experience.

2. We started out as a crowdfunding platform, and continue to have crowd investors as our other customer group. They often find it hard to identify or access professionally managed property investments. Such investments are mostly not well marketed, nor open to investors wishing to invest smaller sums. We aggregate these investors and automate the on-boarding so asset managers are able to take their investment.

Substantial accomplishments to date

Our business is growing fast. In 2017 £348k was invested through our platform, by Q2 2019 over £10m has been invested through Brickowner.

In Q1 2017 the largest single amount invested through our platform was just under £10,000. By Q1 2018 new individual investors were investing up to £200,000.

In 2018 Brickowner earned revenue of £333k.

In 2019 we have already received revenue of £288k between January and May.

We have over 2000 investors registered on the platform. Over 530 have invested into investments. 52% are repeat investors.

We have a 26% conversion rate of sign-ups who become investors, compared to an industry standard of 12%.

Since launch we have achieved on average 30% month on month growth of money invested through our platform.

We have successfully exited one of our investments.

We already have repeat business from our asset manager clients.

Monetisation strategy

Brickowner outlines their fees within the property term sheet for each specific investment. They typically charge 2 fees to the property asset manager / developer:

1. 0.75% per annum of the amount invested.
2. An upfront placement fee of between 2-5%.

Fees vary from investment to investment, depending on the size and type of the investment. Further fee generation will be possible from new products to be launched as the business develops, including the introduction of a secondary market.

Use of proceeds

Brickowner is growing fast. Whilst much of our daily costs are covered by revenue, we are raising this present equity round to cover capital costs to support growth, including:

1. Senior hires to expand our capacity.
2. Significant improvements to our existing tech.
3. Developing some new technology to increase the products we can offer.

We continue to follow a strategy towards sustainable growth, with a bottom-line focus on revenue generation. We only raise working capital when it is required to support growth in the business, and we raise only what we need. We feel this strategy creates the right mix of shareholder growth and protection of existing shareholders against unnecessary dilution.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £9,504,690

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs