Buildiro.com is a metasearch engine and aggregation site for locating and purchasing building supplies.
- First-to-market solution of building supplies e-commence platform
- Affiliate deals with 52 of UK’s top home improvement retailers
- Averaging £19,000 GMV per month; year-to-date turnover £235,000*
- Total website visits since launch: > 200,000
The United Kingdom has more than 250,000 small construction firms and home improvement retailers, and the sector does more than £15 billion in annual sales. But despite the UK's large market size, builders and DIY enthusiasts have no easy way to shop for building materials and tools online, while online and offline stores rarely provide real-time information about stock availability.
Buildiro was created to fill these gaps.
Buildiro.com is a construction materials metasearch engine that allows tradespeople and DIY enthusiasts to locate and purchase building supplies online in minutes. Just like Amazon for books or Skyscanner for travel, Buildiro.com aggregates retailers’ real-time inventories into a single online platform, saving users time and money.
Buildiro was founded by CEO Luke Polach. The idea for Buildiro.com was born in 2016, when Polach, operating a small construction firm in North London, experienced first-hand the challenges of managing a cost-effective materials supply chain.
Substantial accomplishments to date
Since launching in 2019, Buildiro has helped thousands of tradespeople across the United Kingdom source materials more efficiently. With more than 500,000 products in its database from thousands of top brands and dozens of leading merchants, Buildiro.com is quickly becoming the top URL in every independent contractor’s digital toolbox.
Buildiro has secured numerous rounds of seed funding and partnered with home improvement giants like B&Q, Wickes, and Tooled-UP to create new commercial opportunities. Britain-based merchants supplying the construction industry can easily list and sell their products via Buildiro.com thanks to free API integrations with Linnworks, Shopify, and other e-commerce platforms.
In addition to its shopping feature, Buildiro has also created a location-based search algorithm that finds products in stores based on distance from users to reduce time spent searching for materials. This data is shared with participating merchants to analyse customers’ buying habits and improve customer service.
*Based on unaudited management accounts
Buildiro.com uses an affiliate marketing program, connecting the platform with e-shops of participating merchants to facilitate direct referrals to partner sites. In return, Buildiro earns a small commission for every purchase completed.
Similar monetisation strategies have been used successfully by retail giants such as The Wirecutter, one of the web's top product search and recommendation services.
Thirty-four of the UK’s leading home improvement retailers are already part of the Buildiro affiliate program. These include B&Q, Wickes, Tooled-UP, Walls & Floors, Leyland, Plumbworld, Robert Dyas, Make My Blinds, and Lights.co.uk, as well as founding merchant members JMD Building & DIY Supplies and Lakedale Power Tools.
Use of proceeds
Roughly 60% of the amount raised will be used for a marketing campaign to increase brand awareness and boost affiliate sales, while the remaining 40% will be used for the further development of the Buildiro technology.
Future versions of Buildiro.com will include a quotation tool to give users the ability to create highly accurate materials price lists for any project, improving planning and decreasing acquisition costs for new business. With the money raised we will build a loyal customer base drawn to an indispensable materials’ sourcing and purchasing service.
The company currently has two classes of shares, Ordinary and Preferred. All investors in this round, including Seedrs (on behalf of the Seedrs investors), will be receiving Preferred shares. The rights attached to the share classes are as follows:
- Full voting rights
- Participating preference on liquidation: Preferred shareholders have the option to receive their initial investment amount as a preference payment before any remaining proceeds are distributed pro-rata between all remaining Ordinary / non-exercising Preferred shareholders.
- Pre-emption rights on new issues/share transfers
- Pro-rata dividend rights
- Full voting rights
- No liquidation preference rights
Investors in this round are investing into and will become shareholders of Buildiro Tech UK Ltd. This is the holding company for the group. Buildiro Tech S.R.O is a fully owned subsidiary company based in the Czech Republic. The Czech Subsidiary is established in Brno where at least 50 % of the Group’s assets (tangible or intangible) are permanently based and where a substantial majority of the Group’s business value-creating professional staff is located as of the date of this campaign.
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