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Crua Outdoors

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We develop technically advanced, patent pending insulated tents for both the recreational and E&P markets

EIS

Location
Tralee, Ireland
www.cruaoutdoors.com

Categories: Travel, Leisure & Sport Mixed Digital/Non-Digital Mixed B2B/B2C

Investment
sought:
£200,006
Equity
offered:
3.23%
174%
Investment
already funded:
£347,732
for 5.48% equity
Valuation
(pre-money):
£5,992,325

Idea

Screen shot 2019 05 17 at 13.37.50

Introduction

We are Crua Outdoors - Join our 736 existing Seedrs shareholders on this exciting journey.

Crua is a product design and development company, specialising the design of unique (patent pending) equipment for the recreational and industrial (Oil and Gas) markets.

We already successfully sell products into both sectors in the following ways:

1. Recreational Market:
Unique insulated tents and hammocks for the Outdoor Recreation industry. We sell ‘Direct to Consumer’ via our website and carefully selected third party retailers, such as Amazon, Outnorth and Moosejaw – among others. We have also built our own proprietary ‘Augment Reality’ and ‘Build Your Own’ technology.

2. Oil and Gas Industry
Blast resistant fabric structures for the Oil and Gas Industry. Our ‘Crua Haven’ is a pioneering safety-first shelter which keeps workers safe in the Blast Zone, and increases site productivity.

We believe traditional tents and industrial fabric structures are not fit for purpose. As outdoors enthusiasts, we wanted a tent to be a home-like, comfortable environment that regulated heat, sound and light. In a moment of freezing clarity, we realized that we were going to have to build it ourselves.

At Crua Outdoors & Crua Industrial (trading names of Thermo Tents Ltd.) we have turned the whole 'outdoors living' experience on its head, by developing what we understand to be the world's very first thermally and acoustically insulated tent or camping system, through the use of our (patent-pending) multi-layer design and new technology.

Over the last 12 months, we have also developed, built and delivered a number of 'blast resistant' and insulated tents for the Oil and Gas industry.

Crua develops its own bespoke marketing tools (based around 'Augmented Reality' and 'Build Your Own') to help us sell direct to consumer. Our sales strategy is based on proven eCommerce principles.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.