Daisy Green Collection
Celebrating the best of Antipodean food culture across unique, art filled, local, all day destinations.
- Record weekly sales +68% post covid (£300k+ per week)
- World #1 Brunch Spot (Tripadvisor, 2021)
- #52 Virgin Sunday Times Top 100 Fast Track Companies (2019)
- Raising EIS capital to fast track expansion
Daisy Green is a profitable leader in the thriving Antipodean cafe culture scene with its authentic, flexible, all day offering that is highly regarded by a broad customer base including plant based, vegetarian and paleo diet followers.
Daisy has emerged post pandemic as one of the most successful, trusted and on trend independent operators in the UK. As customers move away from the late night economy towards daytime socialising, the Daisy Green all day offering sits firmly in demand, from the first flat white of the morning, to award winning bottomless brunches, healthy lunches and celebratory dinners, with lots of drinks in between.
Daisy focuses on sustainability, best in class suppliers, nutrition and health whilst continually pushing quality and value.
Daisy is set to fast track its growth on the back of a pipeline of 'once in a generation' locations, working with top landlords and taking advantage of its unique reputation in the market.
Substantial accomplishments to date
Daisy enjoys strong recognition with:
- Over 50k Instagram followers
- The World's Number 1 Tripadvisor Brunch Spot award
- 10x Love London TIme Out awards
- Regularly cited as one of London's top brunch spots (Time Out, Evening Standard, Conde Nast) and top dining destinations (GQ, Vogue, Design My Night).
In 2019, Daisy was named #52 in the Virgin Sunday Times Fast Track 100 awards, recognising the highest growth and most profitable businesses in the UK.
In 2020, Daisy developed Radio Lamington, taking its iconic Aussie lamingtons nationwide and importantly supporting the tireless frontline NHS and emergency services heroes throughout the pandemic. To date over 50,000 lamingtons have been donated to frontline heroes as a box is donated with every box sold.
Daisy is a true all day institution, earning revenues from the early morning until the late evening, seven days a week.
The key source of revenue is food, drink and ancillary products sold directly to customers visiting the Daisy Green all day cafes in London.
In addition, revenue is derived from bespoke events, retail coffee, lamingtons and other products as well as office catering.
Use of proceeds
Daisy is set to fast track its growth through the opening of new landmark locations across the UK. A proven mix of large scale all day locations (5,000 sqft+) together with one off cafe spaces in beautiful unique locations (c.2,000 sqft). Each with an ability to create the signature indoor/outdoor Daisy feel.
Daisy will continue to execute unconventional F&B locations (such as the Darcie & May canal barges in Paddington) to create incredible destinations outside the normal.
Funds raised will primarily be used to deliver the enviable pipeline of contracted (and in legals) sites that have been secured on the back of the Daisy reputation and the post covid property market. In addition, Daisy will continue to grow its lifestyle offering including the imminent launch of its retail coffee and ancillary products business.
Please see the documents section for a breakdown of investor perks.
Please note that the terms of this campaign differ significantly from the standard approach on Seedrs so investors should consider the following terms carefully.
All investors in this campaign will be investing on the basis of holding their shares in the Company directly in their own name. This means that the Seedrs Nominee will have no involvement in the issue or administration of such shares (including any associated tax reliefs) and investors will not benefit from any standard Seedrs Nominee investor protections such as pre-emption or information rights.
Investors will not have access to the Seedrs post-investment page or Secondary Market and any shares issued in connection with this Campaign will not show as an asset in the investor’s Seedrs portfolio.
Please note that the Company currently has three classes of shares: (i) A Ordinary Shares; (ii) B Investment Shares; and (iii) C Ordinary Shares. All Investors in this round, including investors via Seedrs, will be issued B Investment Shares which have no voting or pre-emption rights. This was the same share structure applied in Daisy Green’s previous crowd fundraises and they wish to remain consistent and respectful to existing investors.
The rights attaching to the various share classes are set out in full in the Company’s articles of association, a copy of which is attached in the “Documents” section of the Campaign. All investors should review this document carefully.
Please note the business has the following outstanding debt:
CBILS debt facilities with Oaknorth Bank totalling £3,788,900. These are due to be repaid by 2025 unless refinanced. Interest ranges from 6.25% to 7.115%.
The company confirms that no proceeds will be used to repay such debt facilities.
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