Ferris

Idea

Introduction

Every year, millions of household items are going to waste, and it's no wonder- getting rid of stuff sustainably isn't easy.

If we extended the useful lifespan of half of our clothing by just 9 months, we could reduce the carbon impact of the fashion industry by 27%! Given fashion/textiles contribute 10% of all global emissions, that’s one big step in the right direction.

Ferris is the zero waste app for giving and getting stuff for free. We exist to inspire and motivate consumers to reduce waste through giving. We want to make the circular economy fun and rewarding through gamification.

Users can register to post unwanted household items, or to take posted items. All items must be offered for free. Our app is designed for ease of use, so that anyone can post or request items quickly and safely. It takes 30 secs to post something, and less to request an item - three clicks!

Join our movement and help us save millions of household items from landfill. Goodbye landfill - hello Planet!

Substantial accomplishments to date

We have over 2,000 registered users giving and getting once-loved items through the app - from minimal marketing spend.

We have seen a huge range of items given away including bikes, pianos, designer sofas and even a caravan(!) all saved from landfill.

Affiliate partners agreed in advance of gamification feature launch include Planet Organic, Planty and Ethical Superstore.

Monetisation strategy

We will drive revenue by enabling advertising & affiliates, subscriptions and waste premium add-ons on the app in the first phase of monetisation.

We will build a programmatic advertising capability to enable thousands of green businesses who want to connect with our audience. Advertising monetisation is Phil’s bread and butter. With Phil’s experience and contacts, we aim for advertising to be low-cost and relatively quick to enable.

We will look to enhance our users’ experience on Ferris with some exciting subscription propositions that we have lined up. Nick has worked with NowTV and Sky most recently to implement subscription propositions that drive results.

Finally, premium add-ons will also enhance smaller parts of the user experience. Principally we are looking at waste disposal - users will be offered the opportunity to have the item taken away and upcycled at a fee.

The founders have spent 20+ years managing these revenue streams for leading companies in the UK and Europe.

Use of proceeds

Marketing - we will scale up current digital marketing channels that has driven a sustainable return for us to date. We have a formula that works, and we will be enhancing this with press support and more social media activity.

Technology - we have already invested a lot into our platform, including the design concepts for our gamification solution. We have costed up and scoped out our product roadmap which includes app design enhancements, more trigger marketing capabilities and our gamification capabilities.

People - we will ensure we have expert support on the community-building and digital marketing fronts which will be key to ensuring we hit business KPIs