- Investment sought:
- Equity offered:
This is a pre-emption campaign for Football Index who have raised an additional £2,556,204.02 from a group of new and existing investors.
As an existing shareholder in Football Index, you have the option to exercise your pre-emption rights in order to maintain your current percentage ownership in the business.
If you would like to exercise your pre-emption rights, simply click the invest button above and follow the instructions. Your minimum allowance and further details have also been emailed directly to you.
This investment is at a price per share of £117.83, which is £92.26 higher than the previous round closed on Seedrs.
Our mission is to establish a Tradable Market in football by issuing Virtual Shares in the World’s Top Players, and to become 'the Currency of Football'.
As a result, we will continue to grow our share of the £10bn that we estimate is bet on Football in the UK, as well as providing an exciting alternative to the dull financial markets for many.
The Company has built a revolutionary gambling platform that replicates many aspects of the trading activity of a “stockmarket” and may also be applied to sectors such as celebrity and other sports, in the UK and other territories.
Football INDEX addresses a huge impassioned audience with a unique and compelling proposition: enabling ‘Football Traders’ to BUY & SELL, and thereby take a position on the future performance of the world’s Top Players. Build value in your portfolio (capital appreciation), earn dividends (ROI), and ultimately sell at a profit.
Existing investors include Victor Chandler, founder of BetVictor and Mark Blandford, founder of Sporting Bet, and our cornerstone investor.
Following on the success of previous fundraisings we have just completed a pre-emption round to existing investors for £2.56m at a pre-money valuation of £35m at £117.83 per share.
We are now extending the pre-emption round to existing Seedrs investors who are invited to subscribe for new shares, in line with what Seedrs has directly advised you via email recently.
We are empowering Football Traders to profit from their deep knowledge and passion for the game, by trading the world's top players in a similar way that trillions are traded in the financial markets daily.
Our vision for the product is a Trader in a Costa Coffee queue with 30 seconds to spare; not long enough to get lost in his Facebook news feed, but just time to ‘check his stocks’. This is already a reality.
Every piece of football news in the media is a trigger to think about your Football INDEX portfolio. Who should you buy? Is it the right time to sell? Who is going to offer long term returns?
Substantial Accomplishments to Date
Over £6m* has been invested to build and develop this revolutionary platform, which has a gambling software license, and through it's wholly owned Jersey subsidiary has gambling operator licenses from the UK, Jersey and Ireland Gambling Commissions.
Football INDEX recently signed a software licencing agreement with Nasdaq to develop a fully functional “Exchange” similar to that found in the world’s biggest financial markets. It is planned that the Exchange will be available to traders early in 2020. The Exchange model will replace the current model, which includes “instant sell” and “sell queue” to a 'full liquidity' model in which Traders can instantly sell at the published Sell Price and bid on shares offered for sale by other traders.
Trading volumes (Share Buys) have now exceeding £25m* in a month and are expected to grow volumes per month as we progress through the start of the new football season.
*Source: unaudited management accounts
Use of Proceeds
The proceeds will be primarily used to develop the Nasdaq platform, enhance the user experience and strengthen the robustness of the platform underpin the future growth in user trader numbers and activity level.
Proceeds will also be used to fund International business development activities which are advancing across a number of new geographical markets.