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Good-Loop

Follow-on

Good-Loop is the ethical ad-choice alternative to ad-block

EIS

Location
London, United Kingdom
www.good-loop.com

Categories: Advertising & Marketing Digital B2B

Investment
sought:
£100,001
Equity
offered:
6.25%
148%
Investment
already funded:
£148,432
for 9.01% equity
Valuation
(pre-money):
£1,499,700

Team

Idea

Please note that whilst the campaign is labelled as EIS eligible, the company has some of its SEIS allowance remaining. We will therefore be looking to seek SEIS relief on the first £60,530 invested into the campaign and EIS relief on the balance. Any tax relief is dependent on personal circumstances and may be subject to change in the future.

Introduction

600 million devices have ad blockers. That’s the biggest boycott in human history.

And it's not hard to work out why. Have you ever had to sit through a 30-second non-skippable video ad? Have you ever had to search exasperatedly for the 'X' button to close an annoying pop-up? Have you ever been distracted from what you're reading by a video ad that just automatically starts playing? Currently, for brands to get their content out to their consumers online, these are the types of advertising platforms they have to use. Likewise, if publishers want to be able to pay their journalists, this is the type of advertising they have to put on their site.

In the arms race for the best, loudest and most attention-grabbing online advertising solutions, somewhere along the way, we forgot about the people on the other side of the 'impression'.

Good-Loop is unique because it makes user control an asset rather than an inconvenience to online advertising.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.