for 9.04% equity
Please note that whilst the campaign is labelled as EIS eligible, the company has some of its SEIS allowance remaining. We will therefore be looking to seek SEIS relief on the first £60,530 invested into the campaign and EIS relief on the balance. Any tax relief is dependent on personal circumstances and may be subject to change in the future.
600 million devices have ad blockers. That’s the biggest boycott in human history.
And it's not hard to work out why. Have you ever had to sit through a 30-second non-skippable video ad? Have you ever had to search exasperatedly for the 'X' button to close an annoying pop-up? Have you ever been distracted from what you're reading by a video ad that just automatically starts playing? Currently, for brands to get their content out to their consumers online, these are the types of advertising platforms they have to use. Likewise, if publishers want to be able to pay their journalists, this is the type of advertising they have to put on their site.
In the arms race for the best, loudest and most attention-grabbing online advertising solutions, somewhere along the way, we forgot about the people on the other side of the 'impression'.
Good-Loop is unique because it makes user control an asset rather than an inconvenience to online advertising.