Heights

Idea

Introduction

Heights exists to make braincare simple - so people can increase healthspan as well as lifespan.

Whilst there are many ways to do this, we start with and focus on the most under-appreciated area; nutrition.

Science tells us what nutrients our brains need, and how they impact everything in our life from energy today, sleep tonight, and longevity over a lifetime.

Our job, is to source the highest quality ingredients, make the best products in the market on earth that care for our community's brains as well as the planet.

Since founding the company, we've got some of the UK's brightest brains on board, become one of the best reviewed supplement on trustpilot and built a passionate remote team internationally who live our values by putting our customers first every day.

We are launching in USA, intend to bring out our second product in September and have been growing consistently every month.Will you invest to reach your Heights?

Monetisation strategy

We sell supplements by direct to consumer subscription.

Currently this is just one product (the smart supplement) and we're already creating great volume for a single product in a single market, so we believe we have demonstrated a unique ability to create a quality, science backed product that works for people, to the extent that they stay customers for the long term.

The challenge we've faced before is bringing attention to the category (braincare) which requires educating a market with creativity.

The smart supplement, is also an invented product (we believe it has no competitors in the sense that we haven't seen another product on earth with the same mix).
However our next product the 'Smart Probiotic', is playing into the £Billion market for probiotics, and is complementary to our existing product, meaning customers can 'stack' this with our first product for added benefits with no crossover.

This means we can double our revenue potential for lifetime value per customer whilst also finding new ones.