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Heights

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Heights is here to help you do more of what you want, for longer in your life—by making braincare simple.

150%
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Funded 9 Jun 2022
£1,000,000 target
£1,505,214 from 1,064 investors
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Business overview

Location London, United Kingdom
Social media
Website www.yourheights.com
Sectors Healthcare Mixed Digital/Non-Digital B2C
Company number 08403776
Incorporation date 14 Feb 2013
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Investment summary

Type Equity
Valuation (pre-money) £30M
Equity offered 4.76%
Tax relief

EIS

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Business highlights

  • £4M+ Annualised Recurring Revenue*
  • Over 11,000 Loyal Subscribers
  • A Top Rated Supplement by customer reviews on Trustpilot
  • 130k+ Email subscribers, 46K Insta Followers, 130+ pod episodes
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.01 +

Idea

Introduction

Heights exists to make braincare simple - so people can increase healthspan as well as lifespan.

Whilst there are many ways to do this, we start with and focus on the most under-appreciated area; nutrition.

Science tells us what nutrients our brains need, and how they impact everything in our life from energy today, sleep tonight, and longevity over a lifetime.

Our job, is to source the highest quality ingredients, make the best products in the market on earth that care for our community's brains as well as the planet.

Since founding the company, we've got some of the UK's brightest brains on board, become one of the best reviewed supplement on trustpilot and built a passionate remote team internationally who live our values by putting our customers first every day.

We are launching in USA, intend to bring out our second product in September and have been growing consistently every month.Will you invest to reach your Heights?

Substantial accomplishments to date

- B Corp Certified

- Top Rated on Trustpilot (4.6/5)

- Over 11,000 monthly customers

- Over £340K MRR in May, which gives £4M+ ARR*

- International Team of 18 People

- Co Founder Interviewed on one of the UK's leading Podcasts

- Featured in Vogue, Evening Standard, Metro, Women's Health, Men's Health

- Over 100 episodes of Braincare, our top 10 health podcast featuring the greatest minds like Stephen Fry, James Clear, James Nestor, Dr Tara Swart, Jay Shetty, Adrienne Herbert and many more covering topics from mindset, mental health, longevity, sleep, alzheimers, menopause & more.

- Completed first clinical study (blood trials) with positive results, now starting second study (in the USA) with 3rd party lab to measure health benefits

- Won £100,000 government grant for innovating in sustainable packaging solutions

*Based on unaudited management accounts

Monetisation strategy

We sell supplements by direct to consumer subscription.

Currently this is just one product (the smart supplement) and we're already creating great volume for a single product in a single market, so we believe we have demonstrated a unique ability to create a quality, science backed product that works for people, to the extent that they stay customers for the long term.

The challenge we've faced before is bringing attention to the category (braincare) which requires educating a market with creativity.

The smart supplement, is also an invented product (we believe it has no competitors in the sense that we haven't seen another product on earth with the same mix).
However our next product the 'Smart Probiotic', is playing into the £Billion market for probiotics, and is complementary to our existing product, meaning customers can 'stack' this with our first product for added benefits with no crossover.

This means we can double our revenue potential for lifetime value per customer whilst also finding new ones.

Use of proceeds

New Product Development

The smart supplement was an idea based on a few principles (ripping up the rule book on what other companies do to produce cheap products) and instead making one exceptional stand out product with no compromises anywhere - and it's worked so far.

Our challenge has been the fact we invented a product.

Our next product is the Smart Probiotic. It's taken 2 years to create and follows a similar process of innovation to create a quality product.We also innovate consistently on packaging design and sustainability to make sure we limit our footprint, and make Heights an attractive accessory in people's homes so they remember their daily braincare habits.

Scaling in the USA

Since hiring our USA SVP, Hans Kunisch, we're scaling up our USA efforts with a PR & official USA launch targeted towards the end of the year

We believe braincare is for everyone and our diverse group of customers who get daily benefits from Heights makes us proud, so we invited a bunch of them in for a recent customer photoshoot. Here's some of our braincare community reaching their heights, below

Key information

Share classes

The company has two classes of shares, A ordinary shares (which are only held by the founders) and ordinary shares (which are held by all other shareholders, including Seedrs). The A ordinary shares give the founders, in aggregate, 50.1% of the voting rights attached to all shares in the company from time to time

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £29,989,182

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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