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Holly and Beau

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A unique range of children's clothing items that dramatically change colour in the rain.

269%
 - 
Funded 24 Mar 2019
£75,001 target
£218,570 from 406 investors
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Business overview

Location Norwich, United Kingdom
Social media
Website www.hollyandbeau.com
Sectors Clothing & Accessories Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 08143964
Incorporation date 8 Jan 2014
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Investment summary

Type Equity
Valuation (pre-money) £1.8M
Equity offered 10.04%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 406
  • Discussion
  • Documents

Idea

Introduction

A magical rainwear brand!

We have developed a unique range of children's clothing items that dramatically change colour in the rain.

After the successful completion of a recent R&D project, we now have technology, that we are in process of patenting, that will allow us to scale the production, reduce the cost price and also introduce a huge range of exciting new products.

Our largest market is the United States where we supply over 200 wholesale accounts and department stores such as Dillards and soon Barns and Noble. We’re also establishing strong sales channels through partners in Italy and South Korea.

Annual revenue growth has been increasing 80% - 100% year on year. All this has been achieved with a very small product range and mass production restrictions.

We’re now raising investment to take Holly and Beau to the next level. This will allow us to increase production and launch new products with the aim being to increase our margin by over 20% when switching to our own technology.

Intended impact

Founded by Brother and Sister Jack and Fleur. The idea behind the business started from a University project when we first saw the concept used in baby products. We applied this concept to a range of children’s rainwear items, creating a fun and unique clothing range that quickly became popular.

Limited by the current technology and its production capabilities, we started an R&D project with a UK University in 2016 with the intention of increasing the product range and scaling the business and manufacturing. This new patent-pending technology will now allow us to produce a unique range of colour changing footwear products as well as new raincoats styles and designs for colder weather conditions and skiwear.

With your investment we can take this technology into production, competing with large rainwear brands such as Hunter and Joules and offering a completely unique product range.

The opportunities will be endless!

Substantial accomplishments to date

Innovation of the year 2014 (Nectar Card Business).

A proven business concept that is now ready to scale globally and increase the product collection.

Establishing strong sales channels in the United States, Italy and South Korea with new demand being generated across Europe.

Seen with celebrities such as; Jessica Simpson, Rachel Zoe and Jessica Biel etc.

Successfully completed a 2 year R&D project in 2018. This project is expected to generate new technology. We’re currently in the process of submitting patent applications to protect all future products.

Our new technology will allow us to apply the colour changing concept to a huge range of different products.

Average annual revenue growth of 80% - 100% year-on-year.

Currently being stocked in around 90 of the Dillard’s department stores in the US.

Will be sold in Barns and Noble later in the year, with 630 stores throughout the United States.

Monetisation strategy

Our products are produced in Asia and sold at a profit to wholesale accounts, distributors as well as direct to the consumer from our website. With this investment we will be able to scale our production and use our new technology, with the aim being to increase our profit margin by over 20%.

Based on current demand, we believe revenue will organically increase as our inventory grows, allowing us to keep up with high demand for our current products. With more inventory we can increase distribution through our current sales channels which are currently under-utilised.

The introduction of new products such as footwear and thicker raincoat styles will allow us to compete with other large rainwear based brands such as Joules and Hunter and generate higher profit margins. By using our uniquely developed patent-pending technology we hope to protect our products and maximise our monetisation strategy globally.

Use of proceeds

60% used to launch a new range of products such as footwear and new raincoat styles and designs. This will allow us to grow our product range and expand into new markets such as skiwear and footwear. We’re then able to compete with other rainwear brands globally but also offering something complete unique which they cannot replicate.

40% we be use to increase our inventory in order to distribute through more wholesale accounts and department stores such as Nordstrom and Dillards. The extra inventory will also be used to increase sales and distribution through our partners in Italy and South Korea whose sales are rapidly increasing due to popularity.

Please note, the company currently has an outstanding interest-free loan from the founders of £148,611 that was used to fund the successful recently completed R&D project. This loan has been included as a liability in the Company's Balance Sheet however this will be moved to the Directors' Loan Account and will include a withdrawal restriction for at least 24 months. It is also important to note that this loan will not be repaid from funds raised on Seedrs

Please note, revenue figures are based on unaudited company accounts

Investor Rewards

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them

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If you successfully purchase a share lot of this business, you will be granted access.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,813,924

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs