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HubrisOne

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We make it easy for people globally to invest, safely store and exchange their digital crypto assets.

0%
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Funded 16 Feb 2020
£900,007 target
£903,990 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website www.hubrisone.com
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 11529615
Incorporation date 21 Aug 2018
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Investment summary

Type Equity
Valuation (pre-money) £8.1M
Equity offered 9.99%
Tax relief

EIS

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Business highlights

  • Revenue generating & 100K+ customers within 5 months of launch
  • Targeting a $500bn+ global digital currency and blockchain market
  • Secured EU crypto licences opening up future revenue streams
  • Building products and solutions for the future of money
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Key features

  • Secondary Market
  • Seedrs nominee min. £15.20 +
  • Idea
  • Team
  • Updates
  • Investors 0
  • Discussion
  • Documents

Idea

Introduction

We're transforming the way people manage, access and invest their digital currency assets, tapping into a $500bn+ global digital asset market.

It's our mission to simplify the world of digital currencies and blockchain technology by focusing strongly on product design, user experience, and consistent innovation.

Launching publicly in July 2019, our live platform enables people globally every day to;

• Securely store and manage over 2,000+ digital currencies

• Instantly exchange over 300+ digital currencies directly from the app

• Send and receive blockchain-powered payments using a username or email address (say goodbye to long complex blockchain addresses)

• Track, watch and analyse over 6,000+ digital currencies

Within 5 months of launch, we have acquired over 85,000 customers, bringing our total userbase to just over 100,000 and have started to generate revenues since our July 2019 launch.

It's now time to take our business to the next level.

Intended impact

From day one, it's been our mission to make it easier for new entrants to gain access to the cryptocurrency markets using a user-friendly approach. Founded in late 2018, the idea to create a platform the was easy to use and innovative was born.

In June 2019, we received licenses and authorisation from the EU digital currency regulator to provide services of exchanging virtual currencies.

With the necessary regulatory clearances in place and customers on-board, we’re expanding our business and product offering in order to tap into the $50bn a day digital currency market.

Building and offering trading/exchange services directly to our customers is a natural step in order for us to provide long-term value to our customers by 1) reduced digital currency exchange fees 2) a better user experience 3) provide deeper liquidity and direct price execution, in addition, our new product offering will further accelerate our revenue generation.

Substantial accomplishments to date

Customer Acquisition:

• We've acquired over 85,000 customers that use our digital asset platform for; asset custody, sending and receiving blockchain-powered payments and more each day.

• An increase of over 567% in customer acquisition since our first external capital injection via Seedrs' investors in February.

Product Development & Our Brand:

• We have successfully designed, developed and deployed product and infrastructure to scale and support our growing global user-base

Licenses & Regulation:

• Granted double cryptocurrency licenses: We are now authorised and regulated by the EU regulator to operate a crypto-fiat exchange/brokerage as a service and provide digital asset custody as a service.

Organic Marketing:

• c.70% of all new users come through organic registrations with 30% new users coming through our referrals program

• Implementing our unique blockchain-powered customer acquisition strategy we have managed to reduce our CAC (Customer acquisition costs) below $0.15 per new customer.

Previous Funding:

• To date, the company has only raised £120K in pre-seed funding at a £1.8M pre-money. This raise was held prior to the full development and public launch of our platform.

Socials:

• Grew our Twitter to over 7,400 followers (up 14%)*
• Attracted over 2,700 likes on Facebook (up 125%)*
• Over 1,440 followers on Instagram (up 20%)*

*based on metric comparison from the last raise held on Seedrs.

Monetisation strategy

There are three primary revenue sources for our business. Two of these revenue streams will become live in Q1 2020*:

Monthly Subscription

We will charge between £2.99 per month per user, for premium account features. There is a free membership option available, with limited features. These premium features are planned to be built into the platform post-close of this round. Currently, our platform is free to use.

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Instant Exchange Services (In-App)

We will apply a 1% fee for instant buys and sell through our platform.

Currently, our customers can only exchange from one digital currency to another. We do not have the option for our customers to buy or sell. This feature is intended for release in Q1 of 2020.

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Trading & Brokerage Services (Trading Platform)

We will apply a fee of 0.05% per trade executed on our digital currency exchange.

*We are assessing the commercial viability of some potential B2B markets within the space.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Use of proceeds

The funds raised will be used in three* primary ways: 1) Product development 2) Expanding team and salaries 3) Marketing

1) - Product Development
Build out and launch our digital currency high-frequency exchange platform. Develop our flagship app and enable premium features in order to drive further revenues from our growing userbase.

2) Expanding Team & Salaries
As a team, we elected (for the first year) to take no salary from our first pre-seed raise and to dedicate all resources to the development and successful launch of our flagship product. Going forward the team will begin to receive regular salary payments.

3) Launch Paid Marketing Campaigns
Increase spend in traditional marketing channels in order to accelerate customer acquisition and market our new products and services.

*The spend is not limited to the above categories

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £8,108,379

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.