Hey HUN, We aim to be the largest canned wine brand in the world. Fair trade, Vegan & award winning.
- Award winning canned wine listed nationally in Tesco and Amazon
- Current investors; David Coulthard and James Bailey CEO Waitrose
- The only fair trade wine in a can in the market. Its Vegan too...
- UK's biggest social canned wine with over 20,000 followers.
We sourced premium quality wine from Stellenbosch, South Africa, and canned it to create the UK's first Fairtrade, wine in a can. It’s fully recyclable and vegan friendly, 'cos wine not?
HUN is backed by industry titans including James Bailey, current Waitrose CEO, Andy Shaw, previously Brewdog Beer CEO & RedBull MD, Formula racing legend David Couthard and RedBull executives.
HUN successfully accepted their first order via direct to consumer site in May 2020, launched nationwide in Tesco in June and expanded onto Amazon in July. We were the brand that pivoted lockdown, winning TWBA pirate campaign competition, to launch a now Drum award winning outdoor campaign. One of our favourite posters below...
We aim to change the way wine is seen and consumed, moving away from stuffy and boring campaigns of old and moving into the age of HUN...great wine in a can.
Substantial accomplishments to date
HUN was born over a "wine" between friends in East London
Appointed board James Bailey (CEO Waitrose), Andy Shaw (Ex CEO Brewdog Beer & MD Redbull), Dom Mitsch (Ex CMO RedBull Racing), Owain Walbyoff (CCO Banijay Group)
Signed a distribution deal with one of South Africa's largest wine businesses for wine supply for at least four years.
Successfully raised £450,000 in our first Angel round. Investors included David Coulthard, F1 driver, RedBull executives, Rob Small (Founder Miniclip) & others.
Successfully canned 300,000 units of products including Rosé, Sauvignon Blanc, and Rosé Bubbles (one of the lowest-calorie wines in the UK)
Launched our B2C website via Shopify platform for £1000.
Won the TWBA "pirate campaign" where they fund the creative concept and execution of an idea for an exciting start-up. This also won a Drum marketing award in December 2020.
Launched our influencer campaign with the Fifth which was nominated for the Digiday marketing and advertising awards.
Launched nationwide across 500 Tesco stores (this number was cut severely due to Covid)
Launched onto Amazon E-Commerce platform in the vendor seller programme.
Became the largest followed canned only wine brand in Europe, with nearly 21,000 followers across all social media.
Expanded our listing with Tesco to 398 more stores. Including city-based express stores.
HUNWines will cover the following four areas of business
We plan to expand current Tesco listings + signing deals with other retailers in 2021.
HUN has already signed British Summetime, All Points East, Mighty Hoopla, Taste of London and Big Feastival, with many others to sign for 2021 season.
3. On trade and Hospitality
We are working with former Head of On Trade for RedBull to execute a full on trade distribution strategy in 2021.
4. E Commerce
We will expand our E Commerce listings and drive customers to purchase via our hunwines.com websites and Amazon.
5. New product innovation
With investment HUN will look to launch a non alcohol wine in a can, alongside a red wine in Q1 2021.
Use of proceeds
- HUN will increase staff to help drive sales and marketing.
Marketing - 40%
- HUN will continue to drive social media presence, socail advertising and out of home campaigns to drive awareness to the canned wine market.
Festival activations and listings - 25%
- We will build on our current festival activation and listing
New products - 20%
- We will invest into new product lines including Red Wine and Alcohol Free.
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The company has one existing Bounce Back loan of £50,000. The loan is interest-free for the first 12 months, and 2.5% thereafter. This is to be repaid over 60 monthly instalments starting in May 2021.
The funds raised from this investment round will not be used to repay these loans.
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