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Kestrl

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Kestrl is a mobile app that makes it easy to budget, save and invest in line with your Personal Values.

116%
 - 
8 days left
£160,003 target
£185,674 from 164 investors
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Business overview

Location London, United Kingdom
Social media
Website www.kestrl.co.uk
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 12297799
Incorporation date 22 Sep 2020
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Investment summary

Type Equity
Valuation (pre-money) £5M
Equity offered 3.58%
Tax relief

EIS

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Business highlights

  • A digital solution for British Muslims' Financial needs
  • Launched App in Sep 2019 on Google Play and App Store
  • Graduated from Cambridge Accelerator, raising £135k pre-seed
  • SEIS eligible with £80k of allocation available - See Key Info
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.85 +

Idea

Introduction

Kestrl was founded on a single idea, that no one should have to compromise their values when it comes to achieving their goals.

Kestrl began when founders Areeb Siddiqui and Daeng Termizi met whilst studying for their MBAs at the University of Cambridge and were faced with a common dilemma. Despite both being practising Muslims, it was near impossible to bank and invest in the UK in line with their religious beliefs. From finding interest-free savings accounts to taking out a mortgage, convenient and affordable options were few and far between.

Together, Areeb and Daeng decided to combine their experiences consulting and working in UK fintech and Malaysian Islamic Banking to solve a problem faced by over 1.9m British Muslims today.

One year later and after forming their Malaysian based tech team, raising a £135k pre-seed round from C-level Islamic Banking professionals and launching their app on Google Play and App store, they’re now ready to take Kestrl to the next level.

Monetisation strategy

Kestrl intends to make money through 4 main channels;

1. Monthly subscription

Kestrl will offer 3 subscription tiers, with budgeting and marketplace access offered for free, with additional features such as Goals tracking, savings accounts and a Debit Card offered in a £1.99 and £4.99 tier.

Freemium - £0
Standard - £1.99
Premium - £4.99

2. Marketplace commissions

We will also generate revenue through commissions from 3rd parties. Commissions have been negotiated with our first 5 providers and range from fixed fee for investments, to a recurring commission for Energy and Pensions switching.

3. Home Purchase Product

In the next 12-18 months, Kestrl intends to launch its own range of investment/financing products, the first of which is an equity-based home purchase product.

4. South East Asia market

By our third year of operation (2022), Kestrl intends to expand to Malaysia/Indonesia by white labelling with established retail banks and utilising our 'inside knowledge' of the region.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £4,999,992

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.